Manager Digital Brand Design
Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
The Team
This role sits in the Global Brand Marketing structure that defines and executes the brand strategy and creative content for Tommy Hilfiger globally. Within that sits our Creative Direction team which is made up of Art Directors and Designers. This team is the internal creative agency that concepts, shoots, selects, designs and builds large volumes of consumer-facing content. It is a brief-driven organization that executes against the TH Global Brand Playbook for all projects and campaigns. It also acts as a key contributor and guardian to those guidelines.
We’re continually responding to ever-changing consumers’ needs. Finding innovative ways to connect with new audiences and keeping ahead of the game when it comes to storytelling and creativity. All of which contributes to positioning Tommy Hilfiger as a leading global lifestyle brand.
The Position
As part of the design function, the Manager, Brand Design brings the Tommy Hilfiger brand to life by building visual assets and graphic designs. Using the latest techniques and tooling it develops and executes a wide variety of creative output for differing usages across multiple channels including E-Commerce, digital marketing, social media, online advertising, retail, events, campaign and more. It will also help build internal style guides and seasonal templates to ensure visual standards. Finally, the role will work closely with the Senior Director, Creative Direction, and any external resources to help approve graphic design work and ensure technical and aesthetic requirements are met. It also helps review new processes proposed by the Senior Director, that scale design production and adaptive take-downs. Whilst the role has no people management responsibility, it is the most senior designer in the team and mentors others to accurately execute the operational plan and creative vision of the Senior Director, Creative Direction.
Key Responsibilities
Your responsibilities will include, but are not limited to:
- Concept, build, and deliver graphic design projects across seasonal, commercial, and always-on initiatives as allocated by the Operations team.
- Collaborate with cross-functional stakeholders in E-Commerce, CRM, Digital Marketing, and Social Media to create and adapt assets across platforms (e.g. homepages, emailers, banners, social crops, albums, etc.) in accordance with channel needs.
- Design and build CRM assets in alignment with wireframes and strategic goals, ensuring responsiveness and brand consistency.
- Support 360 marketing initiatives with research, layouts, and internal presentations, demonstrating creative ownership across all phases of execution.
- Deliver best-in-class technical specs and visual standards to stakeholders and external vendors to ensure alignment, efficiency, and scalability.
- Act as a brand guardian across graphic design outputs, ensuring creative consistency with the TH Global Brand Playbook and Senior Director, Creative Direction’s vision—approaching this through mentorship and support, not gatekeeping.
- Deputize for the Senior Director, Creative Direction on all things Design during their absence.
- Contribute to the evolution of tools, workflows, and templating systems proposed by leadership by offering hands-on design insight and proposing scalable solutions when needed.
Requirements
- 7–10 years of experience in graphic design, with a strong track record of creative execution in fashion or a similarly fast-paced, visual industry.
- Deep working knowledge of design and animation tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and After Effects.
- University or Engineering degree required.
- Demonstrated aesthetic sensibility, brand awareness, and ability to elevate commercial visuals to creative storytelling.
- Works independently and demonstrates strong problem-solving skills, including the ability to define new procedures and offer scalable design solutions.
- Effective collaborator with the ability to build strong relationships across functions and guide junior team members as a subject matter expert.
- Comfortable operating without day-to-day supervision while contributing to cross-functional projects and mentoring others.
- Clear communicator who can align stakeholders on deliverables and timelines.
- Indexes strongly in the listed PVH Leadership Behaviors.
- A portfolio of previous work is required to support any application.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
How we support you: choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about our commitments to Inclusion & Diversity here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
