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Manager, Public Relations, Calvin Klein Asia PacificPOSITION SUMMARY:
This role is to spearhead and drive Calvin Klein brand relevance in APAC region through the power of PR in today’s world of influence – earned media and press media impact. This includes developing strategies to amplify campaigns, creating compelling storytelling angles and activation plans, and lead execution to maximum exposure.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Communication Strategy & Planning
Execution in Excellence
Crisis Management
Internal Communications
KPIs and Reporting
INTERNAL & EXTERNAL CONTACTS:
Internal: Global communications & marketing, Regional Marketing & Cross Fuction teams, Local marketing teams
External: PR & Event agency, press & media, influencers
CREATIVITY: Must possess a strong fashion aesthetic; interest in trends, lifestyles, competitors and media. Able to introduce new ideas. Can work within the creative process effectively, and support to bring ideas to reality.
TEAMWORK: Positive and able to build good working relationships; collaborates toward deadlines and deliverables. Able to communicate effectively across the team and organization.
ORGANIZING: Works according to defined schedules and deadlines; takes direction well and able to work with high accountability; manages own work and tracks progress. Seeks out resources to get things done; able to multi-task and adapt to changing priorities.
ENVIRONMENT: Ability to work in fast-paced, team-oriented setting; daily interface with Global, Regional and Local GTM teams.
QUALIFICATIONS & EXPERIENCE:
Experience: More than 7 years PR & communications experience. Well verse in Asia social media landscape and press relations. Experience in Fashion industry.
Education: Bachelor’s degree or above
Skills:
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