About Us:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward – for good. Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER brands. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That’s the Power of PVH.
The Team
This position will form part of the Digital Consumer Operations team, which is responsible for all digital consumer operations, with a mission to help deliver best-in-class digital experiences across all markets and DTC channels. This team plays a critical role in providing the insights, tools and capabilities needed to drive commercial growth, consumer engagement and retention through excellence in customer experience, digital product development, and eCommerce and consumer analytics. This team collaborates across multiple functions, including the Brand teams, global and regional IT and the Global Analytics team to enhance the digital consumer experience, providing each brand with data-driven actionable insights to inform their strategy, commercial priorities and roadmaps.
One of the strategic pillars is to drive a more data decision-driven culture within the business. Thus, we are looking to grow and scale up our analytical capabilities and team in order to provide best-in-class support to the brands, to allow for rapid and efficient decision-making.
The Position
The Marketing Science Analyst, supports both PVH brands (Tommy Hilfiger and Calvin Klein), cross-functionally with consumer data and analytics needs.
You will work within a team of marketing analysts in collaboration with brand and performance marketing stakeholders, focusing on our advertising efforts in the upper, mid funnel and lower funnel, developing actionable, data-driven insights for optimization of our campaigns and understanding the impact of our investment on demand generation, as well as top line revenue.
You will also be digging into the data to measure, ingest, transform, visualize our data in order to deliver key integrated media dashboards.
All these efforts will lead to an increase in the health and comprehensiveness of our digital datasets.
Objectives
- Data ingestion and transformation: Be the data steward for media: ensuring high quality data through naming consistency, data cleaning as well as data transformations. In doing so you will ensure data flows in accurately to fulfill insights and reporting needs
- Data visualization and analysis: From building target tracking dashboards, to developing campaign analyses (from data to insights) in collaboration with the media team.
- Communication and Presentation: effectively translate data into insights that the integrated team will use for activation purposes in upper, mid, lower funnel campaigns (search/affiliation/social/display/out of home)
Position Responsibilities
- Full-funnel campaign tracking, optimization, and reporting.
- Collect, clean and organize data from various sources such as search, affiliation, social media, display, video, out of home as well customer databases.
- Use programming languages (Python/SQL) to manipulate and analyze data.
- Create reports and visualizations with a focus on digital marketing metrics (using reporting tools such as Google Analytics/Adobe)
- Continuously monitor and analyze data to identify trends and patterns that can provide insights and recommendations to key stakeholders to and inform digital marketing strategy.
- Stay up to date on industry trends and best practices to ensure the company's data analysis efforts are effective and efficient.
- Contribute to testing roadmaps across channels working with relevant stakeholders across the business.
The Ideal Candidate
- 3+ years’ experience working in a fast-paced D2C brand, digital agency or integrated media marketing environment.
- Analytical, technical and skilled in communication. able to explain and translate consumer data analysis into relevant media insights.
- Areas of expertise should include dashboarding, marketing analytics, data analysis, data cleaning, as well as an understanding of ad tech and how data flows into systems.
- Intellectually curious and entrepreneurial mentality.
- A detail-oriented, data-driven, and creative eye, combined with the ability to multi-task and manage several projects simultaneously.
- Enthusiasm and ambition
You Bring
- Bachelor's degree in a quantitative field (Computer Science, Mathematics, Economics, or related field).
- Strong knowledge and experience with BigQuery/SQL, Python, Google Cloud Platform, AWS data lake, Google Marketing Platform, Tableau/Looker/Power BI.
- SQL/Python knowledge.
- Good knowledge of media and marketing platforms as well as web analytics tools ( Google Analytics 360 and/or Adobe), ideally within a consultancy, media agency or media owner.
- Strong numerate, analytical and problem-solving skills.
- Excellent verbal and written communication skills, as well as business fluency in English (written and verbal).
What You Can Expect from Us:
- A company culture that fosters development, offering training and learning opportunities through our very own PVH University
- An international environment which respects diversity, equality, and individuality
- A monthly Covid home- office budget
- A smart work program that empowers our associates to work from home in the Netherlands, within a flexible schedule.
- A beautiful state-of-the-art Campus awaiting you upon our return to the office.
Please include a cover letter with your application. We would love to know why this is THE role for you!
PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
