Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
About PVH Corp.
PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
The Team
The Tommy Hilfiger Global Consumer Brand Experience department is responsible for providing consumers the most compelling store experience through store design, visual merchandising and windows across all channels and markets.
The Store Experience & Visual Operations team is a key function within the department, responsible for defining and scaling the end-to-end store experience across channels, setting clear standards for activation, service, and in-store communication, and enabling consistent execution through governance, tools, and training.
Position Title: Senior Manager Retail and WHS Marketing
Position Summary
The Senior Manager Retail and WHS Marketing plays a critical role in driving the execution of a premium, immersive, and consistent in-store experience across all physical retail formats, including Full Price, Outlet, and Wholesale environments. Reporting into VP of Global Store Experience & Visual Operations, and working closely with Global Marketing and regional teams, this role brings to life the global store experience vision through effective toolkits, guidelines, and cross-functional collaboration.
Acting as a key enabler between strategic leadership and in-market execution, this role is responsible for contributing to the developing the consumer journey framework, integrating evergreen and seasonal elements (e.g., music, scent, visual cues), and empowering regions with clear direction and assets to drive excellence on the floor.
This position helps ensure that the brand’s physical environments deliver a seamless, branded, and emotionally engaging experience that strengthens consumer connection and fuels business growth.
Key Responsibilities
Retail Activation & Experience Tools
Partner with Global Brand Strategy and Brand Marketing to define key brand expression moments in store, aligned with seasonal and commercial priorities.
Own the creation of seasonal and evergreen experience guidelines, toolkits, and execution assets that enable regional teams to activate the brand effectively.
Oversee agency briefings related to experience-led activations and seasonal toolkits, ensuring alignment across key stakeholders.
Partner with cross-functional teams to align brand storytelling, product expression, and in-store experience execution.
Ensure all experience tools and guidelines are scalable, practical, and consistent with brand identity.
Seasonal Activation & Experience Governance
Develop and deliver global seasonal experience toolkits in collaboration with regional teams and agency partners.
Support the implementation of in-store storytelling and point-of-sale elements for seasonal campaigns, product launches, and collaborations.
Monitor rollout quality, gather market feedback, and drive continuous improvement of store experience execution.
Help maintain governance of store experience standards through clear guidance, follow-up, and best practice sharing.
Brand-Led Experience & Sensory Direction
Support the development and rollout of global store experience direction across all retail formats.
Drive sensory experience elements in partnership with Brand Marketing, including music direction, audio cues, and related governance.
Help define experience layer guidance that brings brand expression and storytelling to life in-store through consistent and elevated consumer-facing touchpoints.
Translate seasonal priorities, campaigns, and product stories into clear in-store experience direction that aligns with global brand priorities and can be adapted locally.
Cross-Functional Collaboration & Regional Enablement
Serve as a key liaison across Global Brand Marketing, Global Consumer Brand Experience, regional experience teams, and other relevant functions.
Partner with marketing and operations teams to ensure store experience priorities are integrated into seasonal planning and commercial calendars.
Work with global and regional stakeholders to assess business needs, define activation priorities, and support aligned ways of working.
Support regional teams in adapting global experience toolkits to local market needs while maintaining brand consistency.
Insights & Continuous Improvement
Collect and analyze feedback on experience activations in partnership with regional teams and insights partners.
Identify and share best practices that improve execution and elevate the retail experience globally.
Contribute to reporting on store experience performance, key learnings, and opportunities for improvement.
Team Leadership
Lead, coach, and develop team members, ensuring strong performance and alignment with business and brand priorities.
Foster a collaborative and solutions-oriented team culture across global and regional partners.
Act as a clear and effective communicator across functions, supporting alignment and knowledge sharing.
The Ideal Candidate
10+ years of experience in retail marketing, brand experience, store experience, or related fields within a global lifestyle or fashion brand.
Strong experience developing and rolling out global guidelines, toolkits, or activation frameworks across multiple markets.
Proven ability to manage agency partners and cross-functional stakeholders in a fast-paced global environment.
Strong project management and organizational skills, with the ability to balance strategic thinking and operational delivery.
Experience working across regional and global teams, with strong collaboration and influencing skills.
Strong understanding of retail environments across Full Price, Outlet, and Wholesale.
Budget management experience is a plus.
Strategic, hands-on, and highly collaborative leadership style.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
