Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

The Team

The Tommy Hilfiger Global Store Design and Visual Experience department is responsible for providing consumers with the most compelling store experience through store design, visual merchandising and windows across all channels and markets. The Store Concept & Design team is a key function within the department, responsible for the design and experience of physical consumer touchpoints including Global retail, wholesale, and pop-ups.

Position Summary

The Senior Specialist, Store Experience plays a key role in translating the brand's global store experience vision into actionable in-store executions. Supporting the Sr. Manager, this role ensures that toolkits, activations, and consumer journeys are adapted and implemented effectively across Retail, Outlet, and Wholesale environments. The Senior Specialist acts as a subject-matter expert, driving execution excellence and collaborating closely with regional teams to bring premium, immersive experiences to life.

Key Responsibilities

Retail Store Experience Execution

• Support seasonal campaign rollouts, ensuring alignment with marketing and merchandising priorities.

• Collaborate with Visual Merchandising, Windows, Marketing, and Consumer Engagement teams to optimize in-store storytelling.

• Support the creation and global rollout of seasonal and evergreen store experience toolkits and activation assets.

• Partner with regional and cross-functional teams to adapt toolkits for market-specific needs, while maintaining global consistency.

• Lead the integration of sensory branding elements (music, scent, visual cues) in alignment with the consumer journey framework.

• Provide recommendations for store layout improvements, fixture updates, and sensory branding enhancements.

Cross-Functional & Regional Collaboration

• Support store segmentation initiatives, ensuring adaptation based on retail format and consumer expectations.

• Assist in the training and development of store teams, ensuring consistency in brand execution.

• Act as a key point of contact for regional teams, supporting adaptation, feedback, and execution of global strategies.

• Brief and collaborate with external agencies and internal teams (Visual Merchandising, Consumer Engagement, Marketing) to align in-store storytelling with seasonal campaigns.

Seasonal Activation & Campaign Support

• Support the development and execution of seasonal activations across all physical retail formats.

• Ensure activations are aligned with Global Events, capsule launches, and regional marketing plans.

• Coordinate toolkit deployment timelines and gather regional input for iterative improvement.

Insights & Reporting

• Monitor store experience performance, analyzing consumer engagement, foot traffic, and conversion KPIs.

• Provide insights on competitive retail trends and consumer behaviors to inform future activations.

• Collect feedback from markets on toolkit performance and campaign execution.

• Analyze qualitative and quantitative inputs to inform improvements and share best practices.

The Ideal Candidate

• 5+ years of experience in retail store experience, visual merchandising, or a related field.

• Strong understanding of consumer behaviors and in-store engagement strategies.

• Proven experience in executing visual merchandising guidelines and store activations.

• Ability to collaborate cross-functionally and influence stakeholders effectively.

• Strong analytical mindset, with experience in reporting and insights gathering.

• Fluent in English (written and spoken); additional languages are a plus.

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.  

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs 

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy 

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals 

• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts! 

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.