Chief Product Officer, Kickan Northman, joined Tommy Hilfiger in October, 2024. In this role, she leads the Product function, driving business growth across all channels through design, collection, and product strategies, including supply operations.
The Product team is at the heart of the Tommy Hilfiger brand. They translate vision into collections, blending heritage with innovation, and ensuring every piece reflects the distinctive DNA of American prep made modern. From design and development to merchandising and planning, this global team shapes the way consumers experience Tommy Hilfiger around the world.
Below, Kickan shares her perspective on the unique role of Product, what excites her about the future, and why now is the perfect time to join the team.
In one sentence, how would you describe the Product team’s role in bringing the Tommy vision to life?
“Product is at the core of our business, and our team’s role is to translate our brand DNA—American prep made modern—into timeless yet innovative collections that celebrate our heritage, empower our loyal consumers, attract new audiences, and ensure every piece is instantly recognizable as Tommy Hilfiger.”
What makes the Tommy Hilfiger product experience unique in the fashion industry?
“What makes the Tommy Hilfiger product experience unique is the way we take the timeless design codes of American prep and make them modern, elevated with the distinctive Tommy Twist. We apply our signature prep elements consistently across branding, design, print, and patterns, so every piece feels instantly recognizable as Tommy Hilfiger. By reimagining iconic elements every season, we create collections that are both classic and fresh—empowering our consumers to feel confident, make a statement, and connect with a brand that is as accessible as it is aspirational.”
How does the work done by the Product team impact our customers around the world?
“The work of the Product team impacts our customers globally by creating collections that carry a consistent Tommy Hilfiger identity while allowing for regional adaptations that feel relevant to local lifestyles. This balance ensures every consumer—wherever they are in the world—can connect with the brand in a way that feels both globally iconic and personally meaningful.”
What excites you most about the future of Tommy Hilfiger’s product design and development?
“What excites me most about the future of Tommy Hilfiger’s product design and development is the incredible balance between heritage and modernity. This is a true American icon with a rich history, and that foundation gives us endless inspiration. Looking forward, we have so much opportunity to unlock — from reimagining classic designs for a new generation, to embracing innovation in materials, sustainability, and digital experiences. It’s that combination of honoring our DNA while pushing boundaries that makes the future so exciting.”
What’s one thing you wish more people knew about working in product at Tommy Hilfiger?
“One thing I wish more people knew about working in product at Tommy Hilfiger is just how deeply passionate our teams are about the brand. Behind every collection is a group of people who truly believe in our vision, bring an ‘everything is possible’ mindset, and are committed to turning big ideas into products that feel both timeless and modern. It’s that passion, energy, and love for the brand that makes working in product here so inspiring and unique.”
What’s the most rewarding part of being part of the Product function at Tommy Hilfiger?
“The most rewarding part of being in the Product function at Tommy Hilfiger is bringing the product to life—transforming ideas into collections that not only embody our brand DNA but also inspire confidence and self-expression in consumers around the world.”
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