The Team
The Tommy Hilfiger Affiliate Specialist will join the eCom Traffic Management Team at our European head office in Amsterdam and will report directly into the Senior Traffic Manager. The team is responsible for driving performance marketing for the Tommy Hilfiger web properties across Europe. You will support the ambitious growth with continuous expansion of the Affiliate program and ongoing Display optimisation to ensure net sales growth targets are met.
The Position
- Accelerate revenue and efficiency through the Affiliate and Display (retargeting) channels
- Build the Affiliate and Display strategy, analysis and planning in-line with priority and ecom KPIs
- Liaise closely with the media agency to maximise opportunity and to keep track of performance
- Expansion of the Affiliate program and tactically manage publishers to achieve ecom goals and brand image
- Develop a CLTV and repurchase strategy with the use of Display retargeting as a channel lever
- Build roadmap together with the agency and Senior Traffic Manager
- Execute roadmap projects in an efficient & timely manner by identifying priorities, bottlenecks and opportunities.
- Build strong relationship with existing and new partners e.g. Google, Publishers
- Management of feeds to funnel the right products based on stock, bestsellers, margins and seasonal trends
- Proactively develop reports and analysis to bring insightful findings that are actionable beyond the Traffic team
- Carry out new testing ideas based on new alpha and betas
- Work with ecom Planners and Site Merchandisers in developing specific Affiliate landing pages and offers
- Work closely with the SEM team on a multi-touch strategy during key promotional periods
- Provide accurate forecasting across multiple market and language sites
- Elevate the company’s Affiliate and Display knowledge and distribute insights with relevant stakeholders
The ideal candidate
- 2-5 years Affiliate and Display experience. Knowledge and understanding of other digital channels such as SEA, SEO and Paid Social is a plus
- Working experience with Google Ads, DV360, Partnerize and Lengow is ideal
- Proficient in number crunching in Excel and experience with analytics tool such as Google Analytics 360 and Adobe Analytics.
- Ideally with hands on Affiliate and Display experience
- A good understand of tracking pixels and tag manager is a plus
- Proven experience with briefing and managing agencies
What you can expect from us
- A beautiful state-of-the-art Campus, complete with our very own People's Place Gym and People's Place Cafés
- A company culture that fosters development, offering training and learning opportunities through our very own PVH University
- An international environment which respects diversity, equality, and individuality
- A smart work program that empowers our associates to work at their preferred location within a flexible schedule
- A chance to unwind with weekly social activities