The Team 

This role sits within Marketing Operations, which is the organisational and creative production arm of the marketing department. As a close partner to both creative and marketing teams, we work to establish the best processes, drive collaboration, bring production expertise and are accountable for delivering on time and to budget.  

The team is made up of 4 pillars – Operations, Project Management, Production and PVH Studios and collectively this team are responsible for the global creative output for the brand, from global campaigns, to brand design for our touchpoints, to PDP content.  

The team plays an important role in building upon the brand’s desirability through the delivery of aspirational lifestyle content and brand design. 

The Position 

As part of the Marketing Operations function, the Producers bring our creative concepts to life through stills and video shoot production. Managing and coordinating external suppliers and crews as well as internal stakeholders to deliver assets on time and within budget.  
 

The Director, Production oversees production of all campaign projects – setting high standards and ways of working for the team, building relationships with partners across the industry and managing the budget. 

The role is critical to us making efficient use of budget through a range of production approaches, from small budget/socially minded lean productions through to iconic brand campaigns working with the industries top talent. 

You will be a role-model for the team from a well tenured fashion production background, and able to  make fast and difficult decisions as projects and problems unfold. 

The role includes responsibility across:  

• Tier 1 Brand Campaigns 

• Tier 2 Product Campaigns  

• Small nimble productions  

• Market Launch 

• Connection with PVH Studios on Tier 3 Campaign Content 

• Licensee content 

• Show Content 

With the complexity of our business and high volume of content – you will play a crucial role in the successful planning and execution of our productions, and culture through which we work. 

Key Responsibilities: 

• Team Leadership: Setting high standards and consistent ways of working for the production team and supporting the team in their development. Leveraging your production expertise and industry network, support the team in problem solving complex creative production conundrums, and ensure that all projects are on track. You will ensure that the right steps are being taken both operationally and creatively as we move through the creative process across our productions.  

• Seasonal Planning: Plan out how the seasons style outs and productions map together and partner with the resource manager and head of creative to plan team resourcing across projects and flag any issues with the VP of Operations. 

• Budget Management: Working with the agreed budget, oversee spend across projects by the producers and capture monthly phasing of spend. Partner with finance on resolving any issues related to the production budget.  

• Partner Relationships: Establishing and maintaining relationships with production companies, agents, post houses and other vendors involved in shoots.  

• Exec Producing: On bigger productions you will lean in more closely to productions and manage relationships and negotiations with agents of top tier creative talent. 

• Procurement Partnership: Partner with our procurement team to ensure we’re setup for success with the right vendors  and agreements in place. 

• Legal Partnership: Partner with legal team on the day to day needs of the production team. 

• Casting – the role is encompassing of casting, you’ll work with the casting manager to ensure the right processes are in place, and strategies for finding new models is supported. 

• Production Range – you will be able to lead the team in coming to the right production approach from a Tier 1 Campaign through to a lean / social approach shoot, and be a driving force in thinking about different approaches to productions and ways to do more with less while keeping high standards appropriate to the level of production. 

Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization. 

Measures of Success 

• Build range in approach to productions the team can work across – from small and nimble, to top tier productions in order to make best use of content budget for varying needs. 

• Ensure consistent high standards within the team in order to deliver tightly run productions, delivering to the brief and budget. 

• Leverage your knowledge of creative talent across a broad range to contribute to the selection of our creative teams that can help execute the brand vision. 

• A team that feel well supported and can enjoy the work. 

Requirements  

• Production leader with 15+ years’ experience from an Executive Production background, with extensive experience working within or for luxury or elevated fashion brands. 

• Deep knowledge of financial reconciliation and budgetary management  

• An excellent negotiator with great knowledge of appropriate spend for varying levels of talent. 

• Exhibits good judgement to act in best interests of team and business at all times. 

• A can do attitude, and positive approach to managing uncertainty and change - while also able to set parameters and constraints firmly when needed. 

• Comfortable giving and receiving courageous feedback at all levels. 

• Epitomizes ‘Growth Mind-Set’ 

• Tactful and diplomatic leader able to act with integrity and humility even through challenging periods. 

• Demonstrable emotional intelligence to navigate competing business and stakeholder needs. 

• Ability to lead productions across broad range. 

• Extensive Line Management experience and ability to coach others. 

• Able to manage an intense pace, with regular change and stay positive and pragmatic.