About Us:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
The Team
Within the Franchise Department, our mission is to drive long-term growth of our brands, consumer engagement, and market growth and expansion for Calvin Klein and Tommy Hilfiger through strategic partnerships across the Southeast Hub region. We ensure alignment with PVH’s overarching ambition of building desirable, brand-led, and sustainable businesses.
The Franchise team serves as the strategic link between PVH and its franchise partners, collaborating closely with Sales, Merchandising, Retail, Marketing, Operations, and Finance. Covering 45+ countries across Italy, Türkiye, Greece, the Middle East, Africa, and the CIS regions, we focus on unlocking potential through cross-market collaboration, strong partner management, and financial stewardship.
The Position
As a Franchise Manager, you will play a critical role in managing franchise accounts and driving commercial growth across Türkiye. You will oversee seasonal and annual planning, financial alignment, partner performance management, and new store development. This role is central to executing PVH’s market strategies while supporting the operational and strategic goals of the Southeast Hub.
Key Responsibilities:
Commercial & Financial Planning
Drive seasonal budget planning and sell-in processes for assigned partners and markets.
Align targets by market, brand, and channel using top-down guidance and partner insights.
Track and analyze partner performance providing action-oriented recommendations.
Coordinate and deliver the Seasonal Budget Handover deck in partnership with Sales & Merchandising.
Account & Partner Management
Manage day-to-day operations and strategic alignment with assigned franchise partners.
Lead monthly business reviews and cross-functional calls to drive commercial performance.
Monitor order intake, shipment flows, payment status, and credit exposure, coordinate resolution of operational roadblocks.
Lead or support contract negotiations including financial terms, business projections, and compliance matters.
Reporting & Analysis
Create and update regional reports, dashboards, and partner presentations.
Deliver insights on product, performance, and market dynamics to inform strategy.
Support optimization of partner marketing and visual merchandising budgets.
Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization.
Measures of Success
Sales Target Achievement: Ensure seasonal sell-in targets reached across assigned partners and drive replenishment.
Operational Efficiency: Ensure committed partner orders are shipped and paid timely.
Store Pipeline Accuracy: Alignment between planned vs. actual store openings/closings quarterly and annually.
Partner Satisfaction: Positive feedback and relationship with partners that translates positively into PVH business
Contract Milestones: Complete partner negotiations, renewals, or exits in line with strategic priorities and timelines.
Requirements
Fluent in Turkish & English
Bachelor’s degree in Business, Finance, or Marketing preferred; an MBA is a plus
Strong financial acumen, with the ability to confidently interpret and work with budgets, forecasts, and performance KPIs
Previous experience in developing and executing commercial strategies, including market entry, channel development, and partner growth initiatives, all aligned with broader brand and financial goals
Excellent project management skills, able to juggle multiple priorities, timelines, and diverse internal and external stakeholders
Proven ability to build relationships, influence others, and negotiate effectively across functions and levels of seniority
Proficiency in MS Excel (including pivot tables and financial modeling), PowerPoint, and business intelligence tools
At PVH, how we act is as important as what we do. Here are some key behaviors we expect from our people:
ENTERPRISE FIRST – we act in the best interests of PVH and its consumers beyond our own team, brand, region or market.
DRIVE CHANGE – we lead by example and are optimistic about change. We challenge the status quo but fully commit once a decision is made.
CREATE CLARITY – we are diligent in providing context and setting our priorities so we can be productive quickly.
INSPIRE TRUST – we create safe spaces for debate and deliver on what we promise so people can learn to depend on us.
TAKE ACCOUNTABILITY – we focus on work with the biggest business impact and give candid feedback to each other.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
