The Global Digital Marketing team connects Global Brand and Product marketing concepts to smart execution across all digital consumer touchpoints. We deliver connected consumer journeys that bring brand and commerce together across e-commerce, media, and CRM – driving growth, relevance, and conversion. 

As the global digital channel hub and Centre of Excellence, we define global guidelines across channels, set standards and frameworks, and enable regions to execute with clarity and consistency, raising the standard of digital experiences and storytelling to build desire, relevance, and a more premium brand perception globally. Consumer journeys and strategic digital projects are the core output of our work – intentional, channel-native, and built to perform. 

We are a newly established global team on an ambitious journey, building foundations, shaping ways of working, and raising the bar for digital execution across markets. 

Position Summary 
 
The Sr. Manager, Global Digital Marketing role is the seasonal driver for consumer journey design and planning, translating global brand and business priorities into clear, integrated channel frameworks that regions can execute against. 

You will orchestrate seasonal channel planning end to end, ensuring experiences are connected, purposeful, and performance-led. In doing so, you will help shape how some of the brand’s biggest global campaigns come to life across channels, drive innovation through new approaches and pilots, and build the systems and foundations that make the global marketing machine run smoother over time. 

This role requires ownership, perspective, and influence across our Global matrix organization. You will balance short-term delivery with long-term thinking – helping teams make better decisions today, while shaping how we work and create in the future. Success comes from strong judgment, a feel for quality, and the ability to connect strategy, creativity, and execution into work that lands well in the real world. 

Key Responsibilities 

Seasonal Consumer Journeys & Channel Frameworks 

• Own seasonal, end-to-end consumer journey planning, translating global brand and business priorities into integrated channel frameworks. 

• Define “North Star” journeys, wireframes, and channel plans that guide execution across e-commerce, CRM, and media. 

• Drive adoption and continuous optimization through regional enablement, performance data, testing, and close partnership with creative, media, CRM, UX, merchandize and analytics teams. 

Channel Strategy & Direction 

• Define clear channel roles and seasonal priorities across digital channels, aligned to brand, business, and consumer objectives. 

• Integrate channels into a cohesive approach connecting commercial calendars, consumer insights and creative execution. 

• Advance the channel strategy through innovation, identifying and scaling new approaches, tools, and pilots that improve effectiveness over time (GEO, new media, format, etc.). 

Project Management & Operational Excellence 

• Lead complex, cross-functional projects across departments, balancing strategic intent with strong execution and delivery discipline. 

• Own timelines, dependencies, and decisions to ensure alignment between global strategy and regional execution, delivering consistent, high-quality outcomes across teams. 

• Improve ways of working through clearer processes, playbooks, and frameworks that drive efficiency, consistency, and confident regional execution. 

The Ideal Candidate 
 
You are a strong operator with strategic and curious mindset, able to turn brand and business ambition into clear direction and high-quality execution in complex, global environments. You bring structure and good judgment, with a clear eye for quality - not just whether work gets done, but how it comes together. 

• You are curious, creative, and eager to learn and seize new opportunities, with a strong entrepreneurial mindset. 

• You are a connector, comfortable working at the center of moving parts, bridging strategy, channels, teams, and timelines to make complex work land well. 

• Comfortable owning ambiguity and turning open-ended challenges into clear, actionable plans. 

• Motivated by roles with wide scope and real scale, balancing long-term thinking with short-term delivery. 

• Able to zoom out to understand the bigger brand and consumer problem, and zoom in to drive the detail needed to deliver. 

• A trusted partner who can speak fluently about brand, experience, and performance. 

• Focused on clarity, quality, and impact, with a strong bias toward action and continuous improvement. 

• You work well in agile, ambitious teams that like to build, test, and deliver meaningful work, and you care deeply about how that work shows up in the world. 

Experience & Background 
 

• 7–10 years of experience in digital marketing, with specific hands-on exposure to paid media, e-commerce and/or CRM. 

• Experience in both Global and Regional roles within Brand matrix organizations.  

• Strong project management skills, with experience driving cross-functional initiatives end to end in fast-paced environments. 

• Solid understanding of digital consumer journeys and how paid media, on-site experience, and CRM work together to drive performance.