Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
The Team
The Global Consumer Brand Experience team is responsible for crafting immersive, multi-sensory environments that captivate consumers and drive brand loyalty. Through Retail Concept Design, Visual Merchandising, Windows & Showrooms and Store Experience, we elevate engagement across all channels and markets with a 360° approach.
Balancing creativity with commercial strategy, we ensure global consistency with local adaptability, shaping the physical identity and consumer experience across retail, wholesale, and pop-up environments. Together, we create compelling spaces that inspire consumers and reinforce Tommy Hilfiger as a leading lifestyle destination.
The Position
The Vice President, Global Visual Merchandising is a recognized expert within the company, responsible for defining and implementing innovative visual merchandising strategies that drive brand storytelling, product presentation, and consumer engagement. This role requires specialized depth and breadth of expertise, solving unique and complex business challenges with broad impact across global markets.
The VP leads functional teams and projects, overseeing premium, consistent, and impactful visual merchandising across all channels, while enabling tailored local adaptations for regional audiences. This position anticipates internal and external business challenges, recommends process and service improvements, and collaborates with executive leadership to influence global VM strategies.
This role operates with no supervision in a complex environment, driving cross-functional collaboration across merchandising, regional teams, and key stakeholders to ensure the seamless integration of creative direction and commercial objectives.
Key Responsibilities
Strategic Leadership & Creative Direction
- Develop and oversee the global collection presentation strategy, ensuring alignment across Full Price, Franchise, Wholesale, Travel Retail, and Outlet stores.
- Define and implement global FP and Outlet-specific VM guidelines, ensuring consistency while allowing for local adaptations.
- Lead the execution of seasonal styling directions, VM principles, and capacity planning, aligning with brand storytelling and commercial strategies.
- Provide thought leadership and recommendations on VM innovations, leveraging data, emerging technologies, and consumer insights.
Performance Optimization & Commercial Impact
- Define global KPIs and assess VM effectiveness, measuring impact on traffic, conversion, dwell time, and sell-through rates.
- Oversee financial strategy and budget planning, ensuring cost-efficient, ROI-driven VM execution across regions.
- Partner with global business units and planning teams, optimizing product visibility, storytelling, and space utilization to drive revenue growth.
Execution & Regional Adaptation
- Ensure the successful execution of global VM strategies, providing targeted support for regional teams.
- Develop and manage a global-to-local Model Store strategy, ensuring adaptability across DTC and wholesale channels.
- Monitor global VM execution, gathering insights and driving continuous improvement through seasonal reporting.
Training & Leadership Development
- Design and lead the VM Academy curriculum, ensuring skill development across regional and local teams.
- Mentor and develop high-performing teams, providing coaching, direction, and strategic guidance.
- Prioritize health, well-being, and work-life balance, managing team priorities and fostering an inclusive, high-performance culture.
Innovation & Cross-Functional Collaboration
- Partner with marketing and product teams to ensure cohesive brand messaging across all physical touchpoints.
- Lead VM strategies for special initiatives, including collaborations, capsules, and key product launches.
- Collaborate with global store design teams, influencing window displays and in-store experiences to reflect brand evolution and consumer trends.
The Ideal Candidate
- 10+ years of progressive leadership experience in global visual merchandising, with a track record of leading diverse, cross-functional teams.
- Proven ability to develop and execute innovative VM strategies, balancing creativity, commercial impact, and regional adaptation.
- Expertise in omnichannel VM, ensuring seamless consumer experiences across physical retail, e-commerce, and digital storytelling.
- Strong financial acumen, with experience in budget management, ROI-driven decision-making, and performance KPI measurement.
- Exceptional leadership, collaboration, and executive influence skills, with experience aligning teams and engaging C-suite stakeholders.
- Bachelor’s or Master’s degree in Visual Merchandising, Fashion Design, Business, or a related field, or equivalent experience.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
How we support you: choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about our commitments to Inclusion & Diversity here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
