Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

Role Description

Responsible for shaping and leading the global approach to brand and marketing measurement for Tommy Hilfiger, anchored in a best-in-class, future-proof brand health program. The role ensures a holistic understanding of brand strength and performance across the brand funnel, perception, visibility, and cultural relevance, while progressively connecting brand outcomes to broader marketing activity and business impact. Acts as a senior authority on brand and marketing measurement, setting standards for how brand equity and performance are understood, measured, and advanced across PVH.

Core Content

• Establish and continuously evolve a strategic framework for brand and marketing measurement, integrating multiple methodologies, vendors, and data sources into a coherent, actionable view of brand performance.
• Lead the global brand health program, ensuring consistent, high-quality measurement of brand equity, perception, and brand image across markets and regions.
• Serve as a principal advisor to senior leadership (ELT, BLT, PLT, MLT) on brand strength, brand momentum, and long-term positioning, translating complex data into clear strategic implications.
• Advance the connection between brand health outcomes and marketing activity, enabling deeper understanding of how investments contribute to brand growth over time.
• Create and institutionalize proprietary approaches to measuring brand image, perception, and visibility, reinforcing PVH’s position as an industry leader in brand intelligence.
• Proactively identify emerging brand and marketing risks and opportunities, recommending interventions that strengthen global brand equity and effectiveness.
• Lead cross-functional research initiatives to address brand and marketing strategy questions, guiding teams toward aligned, evidence-based decisions.
• Own and optimize the global research and measurement vendor ecosystem, embedding innovation, efficiency, and next-generation measurement approaches.
• Act as a central liaison across Tommy Hilfiger, Regions, Calvin Klein, and PVH Corp., ensuring adoption of best practices and consistent use of insights globally.

Ideal Candidate

• 10+ years of experience in consumer, brand, or marketing intelligence, with deep expertise in global brand health and performance measurement.
• Proven ability to design measurement frameworks and influence strategic decision-making at senior leadership level.
• Comfortable operating independently in complex, matrixed organizations, leading multi-stakeholder initiatives across regions and functions.
• Recognized as a subject-matter expert in brand and marketing measurement, with strong external networks across agencies, vendors, and industry peers.
• Demonstrated capability to develop innovative and proprietary measurement approaches that evolve existing practices.
• Strong communication and influencing skills, with the ability to translate complexity into clear, actionable direction for leadership teams.

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.  

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs 

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy 

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals 

• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts! 

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.