Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
The Team
Global brand marketing is the practice of marketing the global brand identity and messaging across multiple regions and cultures to create a strong, recognizable brand that resonates with consumers worldwide. This requires a deep understanding of the target audience, effective communication and collaboration between teams, and ongoing monitoring and analysis of the market and competitive landscape to adjust strategies and tactics as needed. Successful global brand marketing aims to create relevant messaging that resonates with consumers in each region while maintaining a consistent brand identity.
The Position
Manager Campaigns Culture Partnerships is actively supporting the team in making the Tommy Hilfiger Tommy Jeans brands stand out through their collaborations and partnerships in the fashion industry and beyond.
This role will drive energy and cultural connection for the brand through the development and execution of specific collaboration and partnerships for Tommy Hilfiger Tommy Jeans focused on ways to drive new levels of awareness, engagement consideration of THs desired audiences. You will look to shape, grow recruit new consumers to the brand via THs presence in culture and partnerships, helping to define and deliver 360 product - experiences services that inspire engage them.
Key objective is to develop and manage partnerships to launch or drop product content big and small with excitement to the target audience to deliver brand heat, relevancy and full price desire. Deliverables include marketing opportunity related marketing roll-out plans, toolkits, best practices KPI framework.
Your role is to bring the brands collaborations, capsule collections partnerships to life while understanding the competitive environment and having the consumer as the central focus. In this position, you are responsible with the Director for the development of selected marketing communications, taking into consideration regional differences and state of the business, making sure these programs align with the overall marketing strategy and brand vision.
Together with the rest of the team you will drive and facilitate the roll-out of all programs across the respective touch-points regions in a very cohesive way.
You will work in close cooperation with the Marketing Team members and all other cross functional peers and stakeholder in order to execute all assigned projects and programs.
Key Responsibilities
Deeply understand the brands vision, strategic objectives actions in order to develop effective marketing toolboxes and initiatives to support the key business and team goals at a global, regional and key market level.
Provide thought-leadership as concerns CP and consumer relevance within seasonal ideation for product development, marketing development and digital com planning
Develop cross channel strategies in partnership with channel leads markets regions to develop rich consumer experiences and ensure all roll-out plans are as comprehensive and impactful as possible.
Conceptualize strong storytelling concepts that land our brand positioning and expression through cut-through campaigns and support in bringing these to life through on content productions shoots with agency and talent partners.
Work with Divisional Category marketing teams to deliver product positioning messaging narrative that clearly defines the benefits of each CP project
Understand the competitive landscape, analyze market and company data alongside partner strategies to define opportunities, audiences, objectives, threats and priorities.
Establish a close working relationship with the Division BU GTM Merch teams LAB to deliver holistic and unified concepts for the specific Division BU.
Work within the campaign roll-out budget allocation and timing plans as indicated by the Director.
Preparation of all required documents at each stage of the project process presentations prepping, recapping and reviewing work including product catalogues, line books, and any other required.
Organisation of SharePoint folders server as required for projects and team to ensure effective access to information.
Note Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization.
The Ideal Candidate
4 years of experience in Fashion and Lifestyle Brands in Brand Marketing
Strong aesthetic eye and taste level, strict attention to detail
Project management and organisation skills
Strong sense of collaboration with the confidence to effectively engage with different stakeholders across the company
Pragmatic thinker and creative problem solver with a hands-on mentality
You have a very service-minded approach and work calmly under pressure to always find innovative and workable solutions
Good communicator and excellent team player positive, energetic and constructive, taking responsibility for getting things done, and taking pride in doing them well
On the pulse of latest technology and passionate innovation driver with a digital social first mindset
Business-level English written verbal as well as solid communication skills
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
