Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
Lead Yourself. Lead Together. Lead the Way. The PVH Leadership Behaviors are the actions that unlock the potential of each of us. It is the way we show up as one team to shape our culture and deliver business performance and growth. Whether you lead a team, a project or contribute your own expertise, everyone is a leader at PVH.
About Us
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about our commitments to Inclusion & Diversity here.
POSITION SUMMARY:
Responsible for Taiwan & Hong Kong marketing strategy development, budget control, planning and execution of all advertising and promotion, and public relations and customer relations management program (CRM) activities.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Manage to implement effective advertising and promotion in accordance with Company objectives and Brand Principal's standard.
Develop and execute PR strategy to increase brand visibility and desirability.
Manage effective public relations activities e.g. press event, customer and promotion event, product launch with all department stores.
Plan, budget and implement a schedule of targeted campaigns and assess effectiveness of campaigns, report response rates and monitor expenditure.
Work closely with Retail Manager to deliver higher brand and commercial values to customers, and to enhance brand presence.
Partner with the sales team to prepare and present the quarterly/annual marketing plan to the department store and shopping center management.
Collaborate with regional marketing team to maximize advertisisang efficiency for brand campaign launches and align corporate marketing strategy and direction.
Design retail marketing program and mechanism to increase sales and enhance store growth.
Comply with the regional guideline on CRM and effectively utilize customer base and design loyalty program.
Manage the marketing budget in accordance with company objectives.
Be responsible for leads generation and management, ROI of campaign results and leads-turn-to-sales tracking.
Analyze marketing data to evaluate brand performance and give recommendations.
KEY COMPETENCIES:
BUSINESS ACUMEN: Knows how our business works; knows the competition; can analyze data from different perspectives to develop options and recommendations; can anticipate future trends and consequences; good at figuring out processes necessary to get things done; is aware how strategies & tactics work within marketplace.
CREATIVITY & INNOVATION: Is bright and intelligent; comes up with new and unique ideas; is good at bringing creative ideas of others to market; can facilitate effective brainstorming; has good judgment about which ideas and suggestions will work.
CUSTOMER FOCUSED: Is dedicated to meeting and exceeding expectations of internal and external customer; gets first-hand customer information and uses it in products and services; can anticipate customers’ needs and concerns; understands how to instill trust and loyalty with customers.
ORGANIZING: Meticulous planner and executor who works well on his/her own and also works well with team members, colleagues in markets and at Corporate, and cross-functionally to ensure results; strong prioritizing and time management skills. Marshals resources to get things done; orchestrates multiple activities at once.
Functional Competencies:
QUALIFICATIONS & EXPERIENCE:
Experience:
Minimum 8 years all-rounded marketing experience with at least 3 years in managerial role. More experienced candidate can be considered as Senior Manager level.
Previous working experience in international fashion brands in an advantage
Experience in CRM would be an advantage
Education:
Skills:
Strong business acumen and ability to think out of the box
Ability to handle multiple task/projects with adherence to details, deadlines and budgets
Possess excellent verbal and written communication skills with a flair in copy writing;
Strong in digital and social media marketing
Collaboration and problem-solving; ability to build partnerships with internal stakeholders and external partners
Strong interpersonal skills and be a team player that interfaces productively with regional and local business partners
Able to meet tight deadlines.
Flexible and able to adapt to changes.
Strong interest in fashion branding / retailing;
Dynamic, energetic, creative and meticulous
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about our commitments to Inclusion & Diversity here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
