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At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)

The Paid Media Analyst will be responsible for gathering, analyzing, and interpreting data from various marketing channels to inform marketing strategies and optimize campaign performance. They will collaborate closely with cross-functional teams and an external media agency to develop data driven insights and recommendations that drive business growth.

Responsibilities:

• Develop and maintain reports and performance metrics to track key performance indicators (KPIs) and measure the effectiveness of marketing initiatives
• Manage paid media platforms data integration and reporting across US and Canada
• Track, analyze, and report on paid media campaigns for full funnel customer journey across US and Canada
• Transform data into actionable strategic insights. Assess the impact of creative, audience targeting and campaign structure strategies across paid media channels
• Conduct in-depth analysis of customer behavior and campaign attribution to identify trends, insights and opportunities for optimization
• Support MMM (Marketing Mix Modeling) data collection, data organization, insight gathering, and measurement plans with various stakeholders
• Collaborate with marketing teams to design A/B tests to optimize marketing campaigns and user experiences
• Partner with developers and third-party agencies to manage media pixels. Assist teams with campaign tracking.
• Provide analytics support for cross functional strategic projects across integrated marketing, PR, CRM
• Support ad-hoc analysis and strategic projects as needed to support business objectives

Qualifications:

• Bachelor’s Degree (preferred in quantitative field such as Economics, Mathematics, Statistics, or Computer Science/Engineering)
• 2-3 years of experience in digital marketing analytics, with a focus on data analysis, reporting and optimization
• Experience with web analytics tools such as Adobe Analytics/Google Analytics, social media platforms, and DMP (Data Management Platform e.g. Salesforce/Krux) to extract campaign analytics data
• Strong grasp of full funnel marketing strategy and how analytics can drive decision-marking throughout the customer journey
• Knowledge of digital marketing channels, strategies, and best practices, including SEO, SEM, social, affiliate, display, video, and CTV advertising
• Excellent communication skills, the ability to turn complex data into clear, actionable insights
• Proven ability to take initiative and work cross-functionally
• Experience with A/B testing a plus
• Ability to thrive in a fast-paced dynamic environment
• Rigorous attention to detail and problem-solving skills
• Curious, innovative and proactive in identifying trends, opportunities and areas for optimization
• Solid experience with Web Analytics (e.g. Adobe Analytics or Google Analytics)
• Skilled in ad servers, DSPs, and general ad technology
• Strong analytical skills and a natural affinity for numbers is key.  You must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed, as well as possess the ability to think through rule-based segmentation logic
• High attention to detail, and good organizational skills, with a deep understanding of digital marketing and advertising approaches across display, video, programmatic, SEM, affiliate, and social platforms.
• A passion for everything digital, with an active interest and understanding of online advertising industry trends.
• Strong communication, presentation and relationship building skills
• Excellent communicator: must be able to translate data into clear insights and actions
• Ability to translate complex data into actionable insights and recommendations for non-technical stakeholders
• Skilled in writing and conveying ideas in a clear, compelling and concise way
• Strong planning and execution skills
• Results oriented but flexible and adaptable in how you achieve those results with others
• Comfortable with uncertainty and ambiguity that comes with working with large cross functional teams
• Innovative thinker, team player, results driven wanting to make impact
• Ability to work in fluid environment with changing priorities.  Ability to meet deadlines with frequent changes to projects
• Needs to think strategically and creatively. This is a dynamic role that will evolve day to day. The ideal candidate will provide proactive feedback and leverage best practices to make decisions across our media strategy and performance.  Ability to multi-task, collaborate, and be a proactive team player

This position is not eligible for sponsorship.

Pay Range:$59,000---$85,200

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Your Wellbeing is Our Priority

At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.

• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.

• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.

• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.

• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.

• Education Assistance: Receive support for continued education including tuition reimbursement.

• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.

Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

 

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.