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TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

POSITION SUMMARY: 

The Senior Director, Merchandise Planning is responsible for the development, management and communication of strategic merchandise plans to achieve regional brand objectives and financial targets. This role collaborates with cross-functional teams to develop merchandise financial plans, optimize product mixes and depth, and create data-driven solutions that enhance profitability, inventory efficiency, and consumer experience. By overseeing the open-to-buy processes and merchandise planning initiatives, the Senior Director ensures alignment with brand vision while maximizing opportunities and mitigating risks across all channels.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

Strategic Financial Analysis

• Collaborate with Regional Merchandising and Buying teams to align topline financial targets top-down to sub-category, providing data-driven insights to support strategic decision-making.
• Analyze sales, merchandising financial KPIs, and trends to inform merchandise planning and budgeting decisions. Identify risks and opportunities and recommended actions.
• Partner with Regional Finance to develop and monitor planning budgets, forecasts, and seasonal margin targets, driving initiatives to improve profitability.
• Conduct competitor pricing analysis to validate the current pricing structure and recommend adjustments to price positioning, including opening price points, Good/Better/Best price tiers, and sub-category relationships.
• Participate in costing reviews, ensuring alignment with financial goals, and collaborate with Regional Cost Optimization to track and report margin updates throughout the product development process.

Product Strategy and Assortment Planning

• Develop mid- to long-term merchandise plans to support product assortment strategies in collaboration with Merchandising, ensuring alignment with the brand vision, financial targets, and consumer experience goals across all product lines.
• Create detailed sub-category plans for value and quantity to support assortment projections and pre-season range plans, offering channel segmentation guidance.
• Provide direction for style and color projections to achieve adoption rate targets, improve buying and selling productivity, and increase average unit depth.
• Partner with Global Planning to influence seasonal assortments, identify regional opportunities, and address market-specific needs.
• Facilitate seamless communication across Merchandising, Buying & Planning, Supply Planning, and Finance teams ensuring alignment and execution of strategies.

Business Analysis and Performance Management

• Lead seasonal hindsight and investment reviews by providing qualitative and quantitative insights to shape future product line architecture.
• Analyze weekly business performance to identify core drivers, risks, and opportunities, working with cross-functional teams to address issues proactively.
• Establish consistent processes and terminology for planning partners, ensuring alignment in recapping KPIs and strategic outcomes.
• Conduct ad-hoc analysis on channel and product performance, offering actionable recommendations to optimize results.
• Manage, train, and mentor Merchandise Planners to build a high-performing planning team.

Open-to-Buy (OTB) and Weekly Business Management

• Oversee pre-season planning activities, including analysis of targets and historical performance to recommend SKU counts, label/sector/sub-category assortment strategies, and forecast projections.
• Build and align regional OTB plans to support seasonal brand and merchandising objectives, incorporating key KPIs such as net sales, gross margin, sell-through, and inventory levels
• Partner with country teams throughout the OTB and Buy process to ensure alignment on key KPIs.
• Lead weekly business management meetings with local planners to review forecasts, identify opportunities/risks, and align on markdown recommendations and inventory reflows based on historical performance and current trends.
• Present actionable business plans to brand leadership and senior management, gaining consensus and driving execution.
• Guide planners in managing seasonal liabilities and inventory performance at a divisional level to maximize profitability and mitigate risks.

Manage and Develop Talent

• Create a dynamic team environment that encourages open collaboration and creativity within the brand merchandising planning and IBP.
• Be an ambassador of merchandising planning ideas and lead planning in line with PVH+ plan objectives. Provide clear directions for all levels.
• Identify top talent and infuse new bench strength within organization to support succession planning.
• Train, develop, and manage direct reports to support succession planning initiatives.
• Assess talent to provide “stretch” opportunities for current staff. Offer consistent and timely feedback to direct reports.

DRIVE FOR RESULTS: Very objective-focused; steadily pushes self and others for results. Is action-oriented and seizes opportunities. Negotiates effectively. Can solve difficult problems with effective solutions. Make decisions in a timely manner, sometimes with incomplete information and under tight deadlines.

LEADERSHIP: Builds teams and partnerships through collaboration and influence. Able to communicate effectively with several layers of management and across departments. Is clear at establishing clear direction for the team. Broadly shares both responsibility and accountability. Creates team spirit.

ORGANIZING/PLANNING: Sees clearly ahead. Marshals resources to get things done. Can orchestrate multiple activities at once. Breaks work down into process steps. Develops schedules and task/people assignments. Spends time on what is important.

RESOURCEFULNESS/CREATIVITY: Flexible to adapt to changing trends of the business and/or ad hoc strategic initiatives.  Drives development of new business processes to meet the changing needs of the division. Able to develop strategies and tactics with senior management to capitalize on financial opportunities.

Qualifications:

• Able to deliver strong presentations which include financial information and business strategies. Able to tailor the level of detail in presentations to reflect the audience (i.e., cross functional team or senior management).
• Possess excellent problem-solving skills. Able to develop several business strategies to solve the problem, create a financial forecast associated with each strategy and, through analysis, determine the most profitable solution to the problem.
• Demonstrate highly developed listening, written and oral communication skills. Able to make persuasive arguments both in written and oral form. Able to reflect on the appropriate sense of urgency and determine the proper business partners to resolve problems and share information.
• Able to foster relationships with other members of the cross functional team. Exhibit ability to develop relationships and partners with members of the organization outside of the cross functional team (i.e., human resources, marketing, visual, and store line).
• Strong leadership skills to lead, guide and develop team of talented planners.
• Outstanding self-management skills.
• Strong retail math skills.

Requirements:

• 12-15 years' experience in retail or wholesale
• Strong merchandising, planning and distribution math & business acumen
• Minimum bachelor’s degree: Postgraduate and/or MBA preferred
• Strong EP-tool experience; advanced Excel skills
• Knowledge of SAP, PBI preferred
• Strategic thinking to identify opportunities and recommend strategies
• Strong time management skills, attention to detail, interpersonal skills
• Creative in problem solving
• Fashion retailing background is a plus
• Fluent in English

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.  Learn more about our commitments to Inclusion & Diversity here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.