Be part of an iconic story.
At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)
About Us:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about our commitments to Inclusion & Diversity here.
Position summary:
The Senior Manager, Global Integrated Marketing position will drive the development and execution of all strategic Go To Market plans for Calvin Klein— owning the day to day planning and internal alignment with key global and regional cross-functional teams through to execution. In partnership with Creative, Social/PR, Marketing Operations, and regional and licensed marketing teams, this role will support the development of cohesive channel communications and go-to-market strategies in support of the Director!
Primary responsibilities/accountabilities of the job:
In alignment with strategies set forth by the CMO, support the development of cohesive full-funnel marketing plans seasonally, from partnership with global Social, PR, Media, Brand and Creative teams to drive brand energy and relevancy to collaboration with regional marketing and commercial teams to fuel consumer consideration and demand.
Establish strong relationships with key partners throughout the organization to inform ongoing planning and business/brand alignment.
Strategic lead in developing and maintaining seasonal global marketing plans to drive global & regional brand and business goals
Own the development of the Global Brand Marketing calendar – collaborating with cross-functional teams to build out cohesive owned/earned/paid communication plans seasonally.
Own Quarterly Marketing Directives.
Collaborate with regions on inventive, on-brand and relevant executions on all global strategies and regional priorities within each market.
Establish value propositions and brand engagement through all stages of the consumer purchase cycle.
Support the tracking against seasonal plans – including global/regional planning, reporting and share-out with cross-functional teams.
Support business and marketing analytics for all initiatives, challenging cross-functional teams to deliver against key KPIs
Partner closely with Creative team to ensure channel planning needs, asset requirements and delivery time timetables are achieved.
Build strong partnerships with key media, platform, intelligence and technology partners to continue to develop innovation and excellence for the brand within the industry.
Qualifications & experience:
Experience:
7-8 years of Marketing experience in the execution of full funnel owned, earned, and paid marketing plans.
Education: Bachelor’s Degree Required
Skills:
Demonstrated ability to work cross functionally in a global capacity.
Strong communications skills,
Ability to work in fast-paced, creative environment
Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
Strong writing and editing skills.
Experience with owned, earned and/or paid media, brand and digital marketing.
Analytical, with the ability to provide strategic recommendations based on data.
Passionate about fashion, art, pop culture and global events!
Ability to quickly absorb the brand and aesthetic.
High proficiency in PowerPoint, Word, Excel and Google Drive suite. Keynote experience a plus.
Internal & external contacts:
Internal: Global Integrated Marketing and CMO (Corporate/Internal Comms, PR/Influence, Talent, Brand Experience, Social Media, Creative, Licensed Marketing, Marketing Operations); Regional Marketing teams (North America, EMEA, APAC)
External: Agencies, Media Partners, Vendors
SUPERVISORY RESPONSIBILITIES:
Experience leading a direct report.
Budgetary responsibilities:
Support the management of marketing budgets under the Global Integrated Marketing umbrella.
Decision making:
Support the Director in the decisions related to day-to-day management and optimization of seasonal marketing strategies and execution; solving problems by providing creative solutions and driving continual efforts to maintain Calvin Klein brand standards
Resourcefulness/creativity:
This role is highly creative in the development of consumer marketing strategies and its implementation across the multiple teams and functions.
Environment:
The environment is very fast-paced and deadline driven but maintains an encouraging and team-oriented atmosphere. Travel as needed.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.
Pay Range:$115,000 - $150,000
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.
Additional Compensation: This role is bonus eligible.
Your Wellbeing is Our Priority
At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:
Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.
Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
Education Assistance: Receive support for continued education including tuition reimbursement.
Associate Discount: Shop at our company outlets and e-commerce sites at a discount.
Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about our commitments to Inclusion & Diversity here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.
