Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
Director, Global Digital & Ecommerce
The Team
Within the Global Digital & eCommerce organization, our mission is to accelerate growth by transforming digital commerce into a proactive, scalable, and insight-driven engine that connects brand ambition with business results.
We centralize strategy, analytics, and enablement to empower every market to focus on execution, while we deliver the playbooks, partnerships, and capabilities that drive conversion, repeat purchase, and brand consistency.
The team serves as the bridge between Global Marketing, Global IT, Global Data & Analytics, and Regional eCommerce, ensuring our brands deliver globally consistent, locally relevant, and performance-optimized experiences across all digital touchpoints.
The Position
As Director, Global Digital & Ecommerce, you will set the global vision and operating model for how our sites drive both storytelling and selling, connecting strategy to execution through data-led decision-making.
This role oversees the full ecosystem of Site Analytics, User Experience, and Content Enablement, balancing creative excellence with commercial performance. You’ll drive alignment across functions, build scalable frameworks for experimentation and optimization, and lead the evolution of our digital experience as a measurable growth engine.
Key Responsibilities:
Develop the Global eCommerce Center of Excellence
Establish and evolve best practices, playbooks, and functional frameworks across operational areas (analytics, UX, content, and testing) to scale expertise, drive efficiency, and elevate execution across all markets; ensure global consistency while empowering regional flexibility and speed to market.
Accelerate Digital Enablement
Partner with Global IT, Analytics, and Marketing to identify and implement scalable capabilities; shape the long-term digital ecosystem to support personalization, automation, and AI-driven growth.
Advance Analytics Capability
Strengthen analytics frameworks, experimentation, and insight application across all regions to enable consistent reporting and smarter, faster decision making.
Orchestrate Global Programs
Lead the planning and delivery of global digital initiatives, driving alignment on priorities, resources, and timelines across regions and functions to ensure seamless execution and measurable outcomes.
Lead Cross-Functional Integration
Build alignment and partnership across Marketing, eCommerce, and Technology teams, ensuring strategies are translated into cohesive, connected experiences that deliver both brand impact and commercial results.
Develop Global eCommerce Strategy
Define and execute the global site experience roadmap across analytics, UX, and content; connect global strategy with regional execution through structured processes and community forums.
Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization.
Measures of Success
Conversion & Engagement Uplift: Improvement in conversion, engagement, and repeat purchase rates.
Analytics Adoption: Consistent use of data and experimentation to guide decisions across all regions and functions.
Operational Efficiency: Streamlined processes, faster delivery timelines, and reduced duplication between global and regional teams.
Global Consistency: Unified experience and performance standards across all brand and market sites.
Innovation Delivery: Successful rollout of testing, personalization, and AI-driven optimization initiatives.
Leadership Impact: Recognized as a trusted global connector who builds clarity, collaboration, and results across functions and markets.
Requirements
Global Digital & eCommerce Expertise: Extensive experience leading digital transformation and eCommerce strategy within complex, global organizations.
Analytics & Performance Leadership: Strong command of web analytics, experimentation, and data interpretation to drive actionable insights and optimize business performance.
UX & Site Experience Strategy: Demonstrated ability to connect user experience design, content enablement, and performance optimization to enhance the consumer journey.
Strategic Program Management: Proven success in managing multi-market digital programs — balancing strategic planning, execution, and operational excellence.
Cross-Functional Collaboration: Skilled at partnering across Marketing, IT, and Regional eCommerce to align priorities, remove barriers, and deliver cohesive outcomes.
Innovation & Capability Building: Experience implementing scalable digital tools, automation, and emerging technologies to improve efficiency and engagement.
Leadership & People Development: Strong people leader with a track record of developing global, cross-functional teams and fostering collaboration and accountability.
Education: Bachelor’s degree in Marketing, Business, or related field required; Master’s degree preferred.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
