About Us:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
The Team
Within the EMEA Communications department, our mission is to deliver clear, engaging, and aligned communications that connect people to PVH's vision, values, and priorities, ensuring alignment with the company's overarching goals of building Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world. This team serves as the backbone of our department, collaborating closely with local markets, global communications, HR, and brand teams to drive a cohesive and integrated approach across the region. By eliminating regional silos and aligning local efforts with EMEA and global priorities, we enhance Associate experiences, foster a sense of community, and strengthen the company's internal and external presence. With an integral position in the team, the role contributes significantly to streamlining content creation, event planning, and messaging, ensuring a balance between regionally consistent narratives and locally relevant engagement.
The Position
As the Manager, Copywriting, PVH EMEA you will be the tone of voice guardian and messaging authority for all communications materials in the region. You will be responsible for creating clear, impactful messaging for stakeholders, across various platforms, and delivering powerful copy with a clear strategic vision. The role is expected to engage audiences through compelling narratives that elevate the organization’s image. You will collaborate closely with the PVH EMEA Communications team to develop strategic materials that effectively communicate the organization’s initiatives for both internal, external and executive communication. Working under tight deadlines in a fast-paced environment, this role requires a dedication to effective messaging and outstanding grammar and experience as a cross-divisional partner.
Key Responsibilities:
Guardian of Editorial and Copy: Establish and uphold copy style guidelines to ensure a consistent, compelling tone of voice that aligns with PVH’s brand identity while adapting to specific audience needs. Provide line editing and proofreading for all assets to maintain high standards of clarity, grammar, and tone.
Strategic Content Development: Translate strategic direction and sometimes ambiguous inputs into clear, impactful copy. Lead copy development for a wide range of formats, including press materials (press releases, messaging, kits), senior executive communications (talking points, scripts, statements, Q&As), crisis statements, internal announcements, social media posts (e.g., LinkedIn), process documents (templates, toolkits), and ad-hoc copy requests from the PVH EMEA Communications team.
Internal Campaigns: Support the local activation of communications initiatives across both Hubs, aligned to the annual EMEA communications calendar (e.g., IWD, Pride, seasonal campaigns). Develop and execute audience-specific, engaging campaigns and activations that build company culture and reflect leadership messaging.
Executive Support: Partner with senior leadership to develop and execute high-impact internal communication strategies. Share views and recommendations with senior leadership to guide challenging communications decisions.
Project and Workflow Management: Manage complex approval routing, project workflows, and stakeholder communications across a matrixed organization, from briefing through to final approvals. Effectively manage copy briefs under tight deadlines, ensuring timely delivery of strategic, high-quality content.
Copy Operations: Develop and maintain briefing templates, copywriting processes, and approval systems to ensure operational efficiency. Maintain systems and copy archives, including a searchable database of current and final copy, cleared names, descriptions, and messaging for reuse.
Crisis and Change Communications: Support the execution of sensitive and timely communications during business changes, restructures, or crises in close partnership with the wider Communications and HR teams.
Content Amplification: Leverage EMEA templates and global content to localize and amplify cmmunications on the Insider Plus platform in collaboration with HR and Hub teams, ensuring messages are relevant and resonant.
Stakeholder Engagement: Act as a key point of contact for regional communications needs. Build strong relationships with cross-functional partners across EMEA markets, global teams, and brand stakeholders to ensure consistent narratives and coordinated execution.
Performance Insights: Track and analyze communication performance metrics such as sentiment, reach, and engagement. Distill complex data and insights into executive-ready materials and recommendations to optimize communications strategies.
Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization.
The Ideal Candidate
7-10 years of communications and writing experience, particularly within large retail organizations in the EMEA region.
Exceptional writing, editing, and proofreading skills with flawless grammar and a strong eye for detail. Creative flair combined with a passion for storytelling and brand voice.
Strong business acumen (experience in retail, apparel and/or consumer industries a plus) with proven ability to connect business goals and objectives with communications strategies for maximum impact.
Extensive experience developing executive and internal communications, including narratives, talking points, announcements, and campaign content.
Ability to analyze and synthesize large volumes of information and feedback into clear, actionable messaging.
Effective stakeholder management across all levels, including experience representing the voice of senior leaders and guiding sensitive or high-pressure communications.
Demonstrated success working in highly matrixed, cross-functional environments, with strong relationship-building skills.
Excellent project and time management skills, able to manage multiple priorities under tight deadlines while maintaining accuracy and quality.
Proactive, self-starter mindset with a go-getter attitude; confident conducting research, interviews, and driving projects forward independently.
Ability to quickly grasp copy briefs and adapt messaging style to different audiences and platforms.
Data-driven mindset, with a deep understanding of earned media, social media and media measurement.
Microsoft Office (PowerPoint, Excel), Apple Keynote, and Workfront skills preferred.
Willingness to work across different time zones to ensure strong alignment and seamless execution.
Native-level proficiency in English (written and verbal) is required with an in-depth understanding of the differences between American and British English.
At PVH, how we act is as important as what we do. Here are some key behaviours we expect from our people:
ENTERPRISE FIRST – we act in the best interests of PVH and its consumers beyond our own team, brand, region or market.
DRIVE CHANGE – we lead by example and are optimistic about change. We challenge the status quo but fully commit once a decision is made.
CREATE CLARITY – we are diligent in providing context and setting our priorities so we can be productive quickly.
INSPIRE TRUST – we create safe spaces for debate and deliver on what we promise so people can learn to depend on us.
TAKE ACCOUNTABILITY – we focus on work with the biggest business impact and give candid feedback to each other.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
