Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
The Team
The Global Consumer Brand Experience team is responsible for crafting immersive, multi-sensory environments that captivate consumers and drive brand loyalty. Through Retail Concept Design, Visual Merchandising, Windows & Showrooms and Store Experience, we elevate engagement across all channels and markets with a 360° approach.
Balancing creativity with commercial strategy, we ensure global consistency with local adaptability, shaping the physical identity and consumer experience across retail, wholesale, and pop-up environments. Together, we create compelling spaces that inspire consumers and reinforce Tommy Hilfiger as a leading lifestyle destination.
Position Summary
The Senior Specialist, Global Marketing & Sales Activation plays a critical role in aligning global marketing campaigns across commercial channel touchpoints, including retail, e-commerce, and wholesale, to deliver a cohesive and impactful brand experience. This role bridges global brand marketing strategies with regional commercial needs, ensuring campaigns and content resonate effectively across all commercial channels.
In partnership with cross-functional and regional teams, the Senior Specialist leads the development and operationalization of seasonal and evergreen consumer messaging toolkits. This includes ensuring strategic alignment, enabling local adaptation, and driving continuous improvement through implementation tracking and insight generation.
This position requires a highly organized, detail-oriented marketing professional with strong problem-solving skills and the ability to work independently. The Senior Specialist will take on complex responsibilities, drive efficiencies in processes, and collaborate closely with internal and external stakeholders to enhance marketing activations.
Key Responsibilities
Including but not limited to:
Campaign Roll-out and Planning
Seasonal Roll-out Plans: Develop and drive comprehensive seasonal roll-out plans, ensuring campaigns are effectively adapted and activated across retail, owned digital channels, and wholesale.
Resolve Discrepancies: Identify and resolve discrepancies in roll-out plans, working closely with regional teams to implement solutions that align with global strategies.
GTM Execution: Drive go-to-market execution for campaigns, ensuring all stakeholders alignment and optimized activations.
Performance Analysis: Monitor campaign launches and performance, leveraging insights to drive improvements in future activations.
Consumer Messaging
Toolkits Development: Partner with key stakeholders and drive the development of both seasonal and non-seasonal consumer messaging toolkits that align with global strategy and brand standards.
Strategy Translation: Translate global consumer messaging strategy into actionable principles for regional teams, providing clear direction and standardization to ensure consistent in-store messaging.
Global Principles Compliance: Monitor the adoption and application of consumer messaging direction across markets, ensuring adherence to global principles and providing support where adjustments are needed.
Insights & Feedback: Collect and analyze (regional) data and feedback to continuously inform and refine the global consumer messaging approach.
Global – Regional Coordination
Cross-functional Communication: Serve as the primary day-to-day contact for regional marketing and DTC channel teams, proactively identifying opportunities for alignment and efficiency.
Timely Information Sharing: Ensure the timely communication of updates and changes to marketing campaigns and content, and seasonal and evergreen consumer messaging, with regional teams and DTC channels.
Seasonal Messaging Execution: Liaise with regional Visual Merchandising (VM) and Retail teams to monitor seasonal deliveries, flag issues, and ensure timely execution aligned with global messaging standards.
Strategic Adaptation Support: Advise on how campaigns can be optimized for different regions while maintaining global consistency.
Content Management and Customization
Brief Development: Gather seasonal content and guideline requirements from regional DTC and wholesale marketing teams, including best practices, and translate these into actionable briefs for global brand marketing.
Content Alignment: Partner with the team to provide strategic direction on consistent campaign content presentation across all retail touchpoints.
Localized Requests Management: Manage special regional commercial or cultural content requests, ensuring alignment across retail and digital touchpoints while maintaining global standards.
Content Review & Approvals: Lead content review and approval processes, ensuring commercial materials align with brand positioning and business objectives.
Operational Excellence
Campaign Synchronization: Ensure marketing campaigns are synchronized across commercial channels and regions, delivering a unified global brand experience.
Process Optimization: Proactively identify opportunities to enhance campaign execution, recommending innovative solutions to optimize impact.
Calendar Management: Maintain marketing calendars, ensuring key timelines are met and activations are executed efficiently.
Toolkit & Asset Delivery: Oversee the timely delivery of campaign toolkits and assets to regional teams, ensuring seamless execution across all channels.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field.
5–10 years of marketing and/or retail-related experience, preferably within the fashion or luxury industries.
Strong ability to work independently, take initiative, and drive projects to completion.
Excellent organizational skills, with the ability to manage multiple projects, prioritize tasks effectively, and meet deadlines in a fast-paced environment.
Outstanding communication skills, with the ability to collaborate cross-functionally across global and regional teams.
Strategic thinker with strong problem-solving skills and attention to detail.
Proficient in Microsoft Office programs, including Excel, PowerPoint, and Keynote.
Fluent in English (written and spoken); additional languages are a plus.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
