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VP Full Price Stores
As a Vice President (VP) of the Full Price Channel for CK EMEA, this role owns the strategic direction, commercial performance and long term value creation of PVHs full price retail stores. This includes own and operated retail stores as well as concession models, both being actively managed by our market HUBs.
Operating in PVH’s regional matrix structure, this role is the custodian of the CK brand within the full price channel, partnering with our market HUBs retail leads (VPs Retail sitting in our market HUBs) to align and influence execution at a local level. Whilst defining strategic guardrails for the channel, this role creates capability plans to allow achievement of targets, as well as sustainable profitable growth and expansion.
Your consumer obsession, retail excellence and commercial mindset will make the difference in positioning our full price channel as the best-in-class expression of our CK brand within the marketplace.
You will report into our EVP CK Brand for EMEA and you will partner with cross-functional peers (Merchandising, Buying, Planning, Marketing, Visual Merchandising, Strategy & Operations). You will be part of relevant executive top level business meetings with our MDs, EMEA CEO and Executive Team and global stakeholders.
Roles & Responsibilities
STRATEGY & PLANNING
Develop and implement a comprehensive channel and stores strategy aligned with the global and regional brand strategy and regional commercial targets.
Collaborate with the cross-functional peers such as Merchandising, Buying, Planning, VM, Marketing, E-comm, to influence the creation of compelling assortment, to:
- input into the go-to-market process and milestones,
- drive product flow to maximize regional relevance,
- drive in-store shopping experiences that increase sales and enhance brand perception,
- promote a unified view in front of our current and future consumers.
Drive top line and bottom line performance by setting regional commercial and profitability targets, managing the EMEA P&L discipline and ensuring strong ROI in all retails investments.
Collaborate with Store Development and Expansion HQ teams as well as with the market hubs to optimize the store network and consult on brand vs location strategy. Provide oversight on store openings, store relocations, store closures and remodels, concession partners.
TACTICAL EXECUTION & PERFORMANCE MANAGEMENT
Monitor and analyze channel and store /concession partners KPIs to assess the performance of our store operations and make data-driven recommendations.
Monitor and react to the competitive landscape, utilizing data analytics and market research to identify new opportunities (on footprint and in-store).
Steer disciplined pricing , mark down strategy.
Integrate, align and communicate the monthly, quarterly and yearly commercial calendar , to ensure clear and consistent execution roadmap for all the market hubs.
Collaborate with the market HUBs Retail VPs to ensure end to end execution of the channel strategy and achievement of the expected performance.
CAPABILITY DEVELOPMENT, TALENT ENABLEMENT AND CULTURE
Collaborate with Commercial Operations and Human Resources HQ departments to develop and iterate fit to purpose standard operating procedures (at store level), incentive systems, capability programs and talent initiatives as well as to support change management and adoption of key retail and in store technology enhancements.
Partner with the market HUBs in the effort to coach for excellent execution and capture all sales opportunities, while also supporting individual talents grow and get the needed exposure at enterprise level.
Collaborate with Full Price Store brand counterpart (TH) to leverage cross brand learnings and good practices.
Role model leadership matrix collaboration and behaviors.
The Ideal Candidate
Minimum 10 years of retail operations experience with at least 5 years in a senior leadership role managing full price stores, ideally within the fashion or luxury sector.
Proven track record of developing and executing store strategies that drive commercial success and align with brand vision and regional targets.
Strong analytical skills with experience using data analytics and market insights to optimize store performance, identify growth opportunities, and improve KPIs.
Retail excellence mindset with a focus on consumer experience and brand consistency.
Excellent leadership , influencing and communication skills, with experience in working in a complex matrix environment.
Experience in working with cross-functional teams and senior executives.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
