Specialist Performance Media
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Amsterdam, Noord-Holland, Netherlands
About Us:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
The Position
As Specialist Performance Media – Calvin Klein Europe, you will be responsible for planning, executing, and optimizing Search Engine Marketing (SEM) campaigns across key European markets. You will own the operational management of Google and Microsoft Ads accounts, collaborating closely with internal teams and digital stakeholders to align Paid Search efforts with trading priorities, brand moments, and consumer journeys.
This is a hands-on role for someone data-driven and results-oriented, with a passion for using paid media to accelerate growth and performance.
Key Responsibilities
Manage day-to-day operations of Google Ads and Microsoft Ads accounts for calvinklein.com across multiple European markets
Implement keyword strategies, bidding tactics, audience targeting, ad copy testing, and A/B experiments to improve campaign efficiency
Optimize campaign performance toward key KPIs including ROAS, traffic, conversion rate, and customer acquisition cost
Collaborate with in-house teams including eCommerce Trade, CRM, Analytics, and Creative to align Paid Search strategy with business goals and content calendars
Monitor budgets and pacing across markets, ensuring optimal spend and ROI
Generate performance reports and insights to inform planning and continuous improvement
Coordinate with central PVH Digital and Marketing teams to align on cross-brand media innovation and testing opportunities
Stay ahead of platform trends, beta features, and competitor activity to identify growth opportunities
Measures of Success
Achievement of traffic, revenue, and efficiency KPIs for Paid Search
Campaign alignment with key product launches, promotions, and brand campaigns
Quality and timeliness of reporting and performance reviews
Collaboration across internal stakeholders and contribution to broader marketing initiatives
Innovation and continuous testing roadmap for campaign and performance improvements
Ideal Candidate:
4+ years of experience managing Paid Search campaigns in-house or at a digital agency
Proven ability to drive performance in a multi-market or multi-language campaign environment
Experience in fashion, retail, or consumer brands is a plus
Proficient in Google Ads, Microsoft Ads, and supporting tools
Skilled in performance reporting and analysis using tools such as Google Analytics and Looker Studio
Strong Excel skills; experience with BI tools (e.g. Tableau) is a plus
Knowledge of feed management and audience targeting strategies is beneficial
Analytical, detail-oriented, and passionate about optimization
Collaborative and communicative, comfortable working across teams
Self-motivated, organized, and able to manage multiple campaigns and deadlines
Curious mindset with a desire to test, learn, and innovate
Your Wellbeing is Our Priority
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
