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POSITION SUMMARY:

The Senior Manager, Global Brand Experience & Events will project lead the planning and execution of events for a wide range of Global communications and experiential marketing initiatives, including brand image events, runway, consumer / retail engagements and priority marketing extensions.

In addition to Global projects, this role will specialize in stewardship of Regions and Licensee events and the development of scalable Global directives.

The ideal candidate will be able to identify global culture impact moments, emerging trends, compelling brand opportunities, and creative ways of communicating brand messaging, while passing each through the lens of the brand to implement exciting programs that speak directly to influencers, press, and consumers.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

GLOBAL BRAND EXPERIENCE + EVENTS

• Senior producer and project owner for events, or portions of, fully owning planning end to end, and closely communicating with the Director(s) along the way.  Core projects for role will be brand events, runway and store openings.  
• Lead event planning and execution (e.g., event concept, guest experience, event layout and design, venue scouting, agency management, vendor hire and management, entertainment bookings and talent hospitality, décor and scenic, asset creation, food & beverage experience, permitting and logistics, contract negotiations); production schedules and timelines; budget ownership; and post event return on investment reporting.
• The Senior Manager will work closely with the Sr. Director to ideate and develop event concepts and programs that elevate brand positioning and are aligned to Global marketing strategies.
• Spearhead cross-functional collaboration and alignment with both internal and external partners to deliver the highest quality and impactful events.
• Lead creation of internal and external event decks, inclusive Leadership presentations and reviews, and detailed agency RFPs.
• Drive agency hire and RFP/briefings and be primary agency contact for designated event projects.
• Identify culture and industry happenings for brand opportunities.  Spearhead team in keeping pulse on relevant global culture moments and happenings in New York and key global cities.  
• Develop and maintain relationships with top agency partners, vendors, venues, and industry creatives.  Propose and vet new and exciting partners.
• Function as a self-starter and inspiring leader that generates usable ideas across all experiential platforms.  Actively supply to creative brainstorms based on marketing strategy, brand experience strategy, and program objectives.

REGIONS & LICENSEE

• Lead team in development and distribution of innovative and scalable Global event directives and toolkits for Regions and Licensee partners.
• Lead department communications as primary Brand Experience & Events (BX) partner for NA Region, to provide strategic Global directives and executional guidance for market event initiatives.
• Oversee team (and directly as required) in stewardship and regular check-ins with Region, JV & Licensee counterparts to ensure consistency of strategy and brand execution.

TEAM LEADERSHIP & SUPERVISORY RESPONSIBILITIES:

• Drive career development and mentor direct and in-direct reports within the Brand Experience team.  Develop teams (internal & external) in execution of events.  

BUDGETARY RESPONSIBILITIES:

• Develop project budgets and deliver individual project budgets against parameters set by department head, identifying efficiencies and opportunities to secure preferential pricing.
• Oversee team in invoice tracking and processing.  

QUALIFICATIONS & EXPERIENCE:

Experience:

• 7+ years of relevant experience in lifestyle and/or luxury brand communications & marketing with emphasis on events, ideally with a mix of in-house and agency experience; strong knowledge of or experience in fashion industry required.  
• 4+ years of direct project ownership within Events and leading direct reports, event teams and/or freelancers
• Extensive experience owning full life cycle of events from strategy and concept phase to full execution. Runway experience preferred.
• Budget development & management
• Established industry contacts and expert in agency / vendor briefing & management
• Experience with high-profile talent and influencers
• Experience with Regional markets and/or licensee partners strongly preferred

Education:  Bachelor’s degree or equivalent required.

Skills:    

INTERNAL & EXTERNAL CONTACTS:

     

          

Internal:  Global PR, Influence, Social, Integrated Marketing, Corporate Communications, BE/Visual, Talent Relations, Global Creative, Project Management, Fashion Office, Licensed Marketing, North America Marketing, Merchandising, New Product Ventures, Facilities, Legal, Procurement, Finance, IT, International Regions, Licensee partners

External: Outside agencies and vendors, business partners and organizations

ENVIRONMENT:  Fast-paced with concurrent projects and deadline driven but maintains a collaborative and supportive team-oriented atmosphere.  Travel as needed.

                                                                                                                               

                                                                                                                       

#LI-LS2

This position is not eligible for sponsorship.

Pay Range:$120,000 - $150,000

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Additional Compensation: This role is bonus eligible.

Your Wellbeing is Our Priority

At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.

• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.

• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.

• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.

• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.

• Education Assistance: Receive support for continued education including tuition reimbursement.

• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.

Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

 

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.  Learn more about our commitments to Inclusion & Diversity here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.