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Position Summary

Responsible for driving the planning and execution of integrated marketing activities for Calvin Klein, contributing to seasonal strategy and leading assigned campaigns across PR, advertising, events, social, CRM and other consumer touchpoints. The role combines hands-on execution with assistant managerial ownership of budgets, agencies, stakeholders, campaign performance and team coordination to strengthen brand equity, consumer engagement, footfall and conversion across focusing on retail channels.

Primary Job Responsibilities

360° Marketing Planning & Campaign Leadership

• Own the development of integrated 360° marketing plans for the market across relevant consumer touchpoints, translating business, brand and seasonal priorities into clear local objectives, channel roles, timelines, investment needs and KPIs.

• Lead the localization of regional/global campaigns with Brand Marketing GTM, CRM, eCommerce and other regional teams; challenge plans where needed and recommend market-specific changes based on Malaysia consumer, retail and competitive insights.

• Lead end-to-end delivery of assigned seasonal campaigns and major workstreams from briefing through post-campaign review, ensuring clear accountability, timely approvals, quality execution and alignment to Calvin Klein brand standards.

• Own assigned marketing budgets and investment phasing; review spend, return on investment and channel efficiency, identify gaps and recommend reallocation or optimization to maximize commercial and brand impact.

• Lead media agency planning and performance reviews across paid channels, including budget pacing, Return on Ad Spend, reach, engagement, traffic and conversion, and translate results into clear in-flight and future recommendations.

• Provide day-to-day direction, prioritization, delegation and coaching to junior team members and/or agency resources on assigned workstreams; act as a first escalation point for delivery risks and recommend solutions to the Senior Manager, Marketing.

PR & Consumer Events

• Lead the local PR and consumer-events approach for assigned campaigns, translating brand objectives into clear communication, audience, experience and business outcomes.

• Build and maintain strategic working relationships with media, press, KOLs, creators, talents and relevant brand partners; identify opportunities that strengthen Calvin Klein Malaysia's cultural relevance, reach and earned visibility.

• Lead internal and external stakeholders in defining event concepts, objectives, implementation plans, budgets, KPIs and success measures, ensuring cross-functional alignment from briefing to delivery.

• Direct agencies, production partners and vendors against agreed scope, quality, timing, cost, compliance and brand expectations; negotiate solutions where requirements or delivery conditions change.

• Oversee on-site execution and provide leadership on key event days, including coordinating stakeholders and suppliers, resolving issues quickly and protecting the intended consumer and brand experience.

• Evaluate PR and event performance, consolidate learnings and recommend improvements to future activations, investment levels, partners and engagement strategies.

Retail Operations & Commercial Activation

• Act as a proactive marketing business partner to Retail Operations and commercial teams, translating sales, traffic and conversion priorities into actionable marketing strategies and activation plans.

• Lead the identification of channel- and store-specific consumer, trading and business needs, using store performance, customer insights and campaign data to recommend tailored activations, promotions and communications.

• Coordinate with Retail Operations, Merchandising, Visual Merchandising, eCommerce and other functions to ensure marketing activity is commercially aligned, operationally feasible and consistent with the Calvin Klein brand experience.

• Prioritize and recommend local marketing investments based on expected traffic, conversion, customer acquisition, brand impact and available budget, escalating material trade-offs where required.

• Track the commercial performance of key activations and use results to adjust timing, audience, messaging, channel mix or investment during the campaign cycle rather than relying solely on post-campaign evaluation.

• Build strong stakeholder alignment and accountability across functions, resolving execution gaps early and ensuring marketing remains a dependable partner to the retail business.

CRM Program Strategy, Customer Lifecycle & Data

• Own the Malaysia CRM and member-marketing calendar in alignment with seasonal campaigns, retail trading priorities and eCommerce plans, ensuring clear objectives, audiences, propositions and contact strategies.

• Lead local CRM program development with regional CRM/eCommerce teams, including segmentation, targeting, VIP engagement, acquisition, retention, reactivation and lifecycle initiatives; recommend local adaptations based on customer behavior and commercial priorities.

• Oversee execution of member communications and VIP touchpoints across approved channels such as EDM, SMS and digital, ensuring quality, relevance, timing and consistency with campaign and brand priorities.

• Use CRM and customer data to assess acquisition, engagement, conversion and retention performance, identify opportunities and recommend changes to audience strategy, frequency, content, offers and investment.

• Lead coordination with regional CRM, eCommerce and IT teams on platform enhancements, testing, data validation and issue resolution; ensure local requirements are clearly articulated and delivery risks are escalated early.

• Maintain appropriate data quality, consent and privacy standards, and ensure campaign learnings are consolidated into actionable recommendations for the broader marketing plan and future customer lifecycle strategy.

Requirements

• Minimum 5 to 8 years of relevant experiences with bachelor's degree in marketing field.

• Able to adapt to fast-paced, matrixed fashion or lifestyle retail environment;

• Predominantly office-based with regular interaction with stores, agencies and partners, occasional evening/weekend events and local travel between stores/event locations.

• Strong ownership, sound judgement, commercial awareness and confidence operating across local and regional stakeholders.

• Strong presentation and written communication; proficiency in web-based marketing tools.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.