Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
The Team
The Global Consumer Brand Experience team is responsible for crafting immersive, multi-sensory environments that captivate consumers and drive brand loyalty. Through Retail Concept Design, Visual Merchandising, Windows & Showrooms and Store Experience, we elevate engagement across all channels and markets with a 360° approach.
Balancing creativity with commercial strategy, we ensure global consistency with local adaptability, shaping the physical identity and consumer experience across retail, wholesale, and pop-up environments. Together, we create compelling spaces that inspire consumers and reinforce Tommy Hilfiger as a leading lifestyle destination.
The Position
The Director, VM Outlets, is responsible for leading and executing the global Visual Merchandising strategy across all outlet stores, ensuring a strong brand presence while balancing commercial and operational needs.
This role provides leadership to managers and professional associates, overseeing regional VM teams and ensuring accountability for the performance and results of global outlet VM execution. The Director develops departmental plans, setting business, production, and organizational priorities while ensuring alignment with regional and brand objectives.
This position requires an in-depth understanding of outlet retail dynamics, including how to optimize product presentation to drive sales, adapt to varying store formats, and manage inventory fluctuations. The Director exercises full management authority, including performance reviews, pay decisions, recruitment, and other personnel actions to build a high-performing team.
The Director will work closely with Store Design, Merchandising, and Marketing to establish best practices, drive innovation, and enhance the consumer shopping experience while maintaining global brand standards.
Key Responsibilities
Develop and implement a global VM strategy for outlet stores, ensuring alignment with full-price brand positioning while adapting to outlet-specific commercial dynamics.
Define and oversee seasonal product presentation and storytelling strategies that drive sales performance while maintaining a premium brand image.
Lead and provide guidance to regional VM teams, ensuring clear execution of global VM guidelines, training initiatives, and operational consistency.
Partner with Merchandising to manage inventory fluctuations through strategic and adaptable VM solutions.
Oversee floor layout planning, zoning strategies, and fixture placement, optimizing consumer engagement and traffic flow.
Collaborate with Marketing, Windows, and Store Design to develop impactful window displays and in-store activations that elevate the outlet shopping experience.
Establish best practices for discount messaging and signage, balancing commercial effectiveness with brand aesthetics.
Conduct regular store visits and audits, assessing execution, providing feedback, and identifying areas for improvement.
Ensure that all fixture investments and VM tools are scalable and cost-effective for outlet locations.
Act as a key liaison between global and regional teams, ensuring alignment, knowledge-sharing, and efficient execution.
The Ideal Candidate
7+ years of leadership experience in Visual Merchandising, with a strong understanding of outlet retail environments.
Proven ability to lead and develop regional VM teams, exercising full management authority, including performance evaluations and talent development.
Strategic decision-making skills, balancing brand storytelling with commercial strategy, guided by regional and departmental objectives.
Strong analytical ability to assess sales performance and VM effectiveness, solving complex business challenges with data-driven insights.
Excellent leadership, communication, and negotiation skills, with the ability to interact with executives and major customers.
Willingness to travel regularly to global outlet locations to oversee execution and provide strategic direction.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
How we support you: choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about our commitments to Inclusion & Diversity here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
