Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
The Team
This role sits in the Global Brand Marketing structure that defines and executes the brand strategy and creative content for Tommy Hilfiger globally. Within that sits our Creative team, which is made up of Conceptual Art Directors, Designers and Content Editors. This team is the internal creative agency that concepts 360 campaign concepts and experiences, executes large volumes of consumer-facing content and partners with teams across marketing to ensure campaign thinking extends and scales across our broad range of touchpoints.
The Creative team are expert storytellers, with the ability to scale big ideas, inspire the organisation and create experiences that build brand and product love with new and existing consumers.
The team are digitally minded, skilled in finding innovative ways to connect with new audiences and staying ahead of the game when it comes to storytelling and creativity. All of which contributes to positioning Tommy Hilfiger as the leading global lifestyle brand.
The Position
Working with the Creative team the Manager, Art Direction will develop compelling concepts for our global marketing campaigns, leveraging a variety of skills and experiences to deliver brand and product storytelling that scales across a broad range of touchpoints.
We are looking for someone who can think big in concepting for our aspirational lifestyle brand and understand how the storytelling best scales and resonates across our touchpoints – as well as having an exceptional visual art direction eye, to ensure that our brand and product is represented in the most aspirational, memorable and brand right way.
Main Responsibilities:
360 Campaign Thinking – you will develop campaign concepts and storytelling, in partnership with content editors/writers with a video first thinking. You will address both big 360 campaign thinking, as well as thinking specifically about how we tell compelling product stories.
You will be excellent at communicating and selling in your ideas and visually articulating your intentions and vision – confidently presenting to leadership and stakeholders.
You will have the ability to scale ideas across touchpoints with curiosity and knowledge of best practice and thoughtful consideration for creating the right idea and execution for the right purpose to ensure executional excellence throughout the course of a project.
You will concept and create content for social as part of your project, in partnership with the social team to ensure content that will resonate on each platform.
In partnership with brand design you will visualise campaign concepts (leveraging AI tools to support) within consumer journeys and steer creative excellence in setting best practice for global rollouts. You will have as much passion for how the campaign comes to life, as you do the creation of the content itself.
As part of a seasonal project team and along with writers and designers – you will also help to join up and steer 360 creative thinking across events, retail and other physical touchpoints.
You will partner closely with production from briefing your creative vision for the production and creative teams with whom we work, to casting briefs and feedback, through to post production and QA. You will both set high standards in achieving the best for the work, while being a pragmatic partner to production on finding feasible solutions that work within budget.
Where appropriate you’ll leverage creative uses of technology to create content, and also own the creative briefing of content creators to ensure that we can scale our brand or product storytelling through collaborators.
The Ideal Candidate:
Extensive fashion Art Direction and product storytelling experience - with expertise creating aspirational content at scale, with excellent attention to detail on how our product reads and lives within lifestyle environments, and in the studio.
We are looking for someone with experience crafting digital first fashion campaigns with an excellent understanding of the landscape and what performs, as well as experience leveraging technology as part of the creative process.
A deep passion for and knowledge of fashion, art, architecture, music, entertainment and culture, as well as an interest in audience insights and trends, with the ability to apply this insight to creative thinking.
Ability to take the creative lead on key projects, collaborating with peers to concept and develop work – managing creative goals and deadlines.
A talent for building and fostering relationships with external and internal contributors, navigating creative approvals, positively contributing to discussion.
You will have excellent knowledge of stylists, photographers, DOPs, directors, HMU teams across a range of levels and work with production to bring in new talent and get the best from existing.
Highly proactive and positive approach to all tasks big or small.
You must have the ability to travel globally for shoots several times a year.
8+ years of similar or related art direction roles working across a range of touchpoints.
A degree in a creative field such as fashion communication, graphic design, fine arts, filmaking, photography.
Competency with Adobe Creative programs as well as AI tools for visualisation.
Business level fluency in spoken and written English.
A master at juggling priorities, ensuring timely delivery of work and managing numerous projects simultaneously.
Effective collaborator who builds bridges with teams and stakeholders.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
