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At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)

As a Paid Media Analyst, you will gather, assess, and interpret data from various marketing channels to shape marketing strategies and improve campaign performance. Working closely with cross-functional teams and an external media agency is crucial to generate data-driven insights and recommendations that propel business growth.

Responsibilities:

• Develop and maintain reports and performance metrics to track benchmarks and measure the efficiency of marketing initiatives.
• Supervise the integration and reporting of data on paid media platforms across the US and Canada.
• Monitor, assess, and provide insights on paid media campaigns for the complete customer journey throughout the US and Canada.
• Convert data into practical strategic insights. Evaluate the effects of innovative, audience-focused, and campaign framework approaches across paid media platforms.
• Conduct in-depth analysis of customer behavior and campaign attribution to identify trends, insights, and opportunities for optimization.
• Aid in MMM (Marketing Mix Modeling) data collection, data organization, insight gathering, and measurement plans alongside multiple customers.
• Collaborate with marketing teams to invent A/B tests to optimize marketing campaigns and user experiences.
• Partner with developers and third-party agencies to manage media pixels. Assist teams with campaign tracking.
• Provide analytics support for cross-functional strategic projects across coordinated marketing, PR, and CRM.
• Support ad-hoc analysis and strategic projects as needed to support business objectives.

Qualifications:

• Bachelor’s Degree (preferred in a quantitative field such as Economics, Mathematics, Statistics, or Computer Science/Engineering).
• 2-3 years of experience in digital marketing analytics, with a focus on data analysis, reporting, and optimization.
• Familiarity with web analytics tools like Adobe Analytics/Google Analytics, various social media platforms, and DMP (Data Management Platform e.g. Salesforce/Krux) for extracting campaign analytics data.
• Strong grasp of full funnel marketing strategy and how analytics can drive decision-making throughout the customer journey.
• Understanding digital marketing channels, strategies, and standard methodologies, including SEO, SEM, social, affiliate, display, video, and CTV advertising.
• Strong communication abilities and the skill to transform intricate data into practical insights.
• Proven ability to take initiative and work cross-functionally.
• Experience with A/B testing is a plus.
• Curious, innovative, and proactive in identifying trends, opportunities, and areas for optimization.
• Strong background in Web Analytics (e.g. Adobe Analytics or Google Analytics).
• Skilled in ad servers, DSPs, and general ad technology.
• Proficient in data analysis, drawing conclusions, and making recommendations. Capable of logical segmentation thinking.
• Keen eye for detail and excellent organizational capabilities, demonstrating a profound understanding of digital marketing and advertising methods on display, video, programmatic, SEM, affiliate, and social platforms.
• A passion for everything digital, with an active interest and understanding of online advertising industry trends.
• Skilled in communication: should adeptly convey data into understandable insights and actionable plans.
• Capability to interpret intricate data into practical insights and suggestions for non-technical collaborators.
• Skilled in writing and conveying ideas in a clear, compelling, and concise way.
• Strong planning and execution skills.
• Driven to achieve objectives while remaining flexible and adaptable in working with others.
• Comfortable with uncertainty and ambiguity that comes with working with large cross-functional teams.
• Innovative problem solver, great teammate, standout colleague eager to make a difference.
• Although not directly managing a budget, familiarity with media plans and budgets is essential for effective media and audience planning.
• Makes recommendations across media channels to be aligned with the larger team to drive overall business performance.
• Ability to multi-task, collaborate, and be a proactive great teammate.
• Ability to work in a fluid environment with changing priorities. Ability to meet deadlines with frequent changes to projects.

This position is not eligible for sponsorship.

Pay Range:---

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Your Wellbeing is Our Priority

At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.

• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.

• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.

• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.

• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.

• Education Assistance: Receive support for continued education including tuition reimbursement.

• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.

Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

 

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.