Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

We are seeking a detail-oriented Search Data Analyst to join our Brand Strategy Team. You will leverage AI and other tools to analyze search engine data to identify and validate fashion trends.  This role is perfect for an analytical thinker passionate about fashion, trends, and data-driven decision-making.

Key responsibilities

• Analyze relevant search data to identify and validate consumer shopping behavior

• Develop and drive Generative Engine Optimization roadmap

• Create monthly search data insight reports covering product categories, silhouettes, fit, aesthetics, color and overall fashion trends

• Partner with search data and tool providers

• Present actionable insights to senior stakeholders in Product, Marketing and Consumer Brand Experience organization to inform strategic decisions.

Required Qualifications

• Bachelor’s degree in Business, Data Analytics, or a related field.

• 3+ years of experience in data analysis, preferably in fashion, retail, or consumer goods.

• Experience with search data analysis (Google Trends and other)

• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.

• Excellent written and verbal communication skills for reporting and presentations

Preferred Qualifications

• Experience in fashion or premium consumer brand industry.

• Experience with search intelligence as a service providers (Trajaan.io, Glimpse, SEMrush etc.)

• You have applied AI in a business context or a study project

• Knowledge of global fashion trends and market dynamics.

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.  

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs 

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy 

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals 

• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts! 

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.