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At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)

POSITION SUMMARY:

The Senior Brand Media Manager is a highly integral role on the Media team. They will be responsible for translating creative concepts and briefs to media partners, developing brand building marketing plans, and driving breakthrough campaign work that effectively builds our brand and drives both short and long-term business outcomes. The ideal candidate has a deep understanding of consumer behavior to drive media that’s innovative and cutting edge. They will bring cross-channel expertise and the right mix of brand and product knowledge to lead integrated campaigns that meet business goals. To be successful in doing this, they must be an expert communicator and able to collaborate and partner with multiple cross-functional teams.

PRIMARY RESPONSIBILITIES:

• Create and identify key marketing strategies that drive interest and capture new customers across Paid Partnerships, Out of Home, Display and Programmatic, Paid Social
• Own content consolidation across all media channel and ensure cohesiveness across channels
• Manage the paid social Associate Manager to ensure seamless execution of paid social campaigns
• Partner with CMI to deeply understand consumer behavior and ground business decision in insights including consumer habits, brand health and segmentation
• Provide clear strategic marketing direction to the agency and other key stakeholders, and support the delivery of prioritized brand goals, objectives, and KPIs.
• Steward the integrated marketing processes with the team and cross-functional partners, from concept, launch, iteration and optimization
• Lead strong relationships with external agency, using communication plans, briefs, message strategy and frameworks to guide differentiated storytelling and execution. Sustain existing long-term relationship directly with publishers.
• Manage global collaboration for campaigns with regional marketing counterparts
• Confidently present to marketing leadership, cross functional leadership and product leadership teams
• Manage the licensee program and be the liaison between the licensee partners, the creative team, and the agency
• Create and identify key marketing strategies that not only drive interest and capture new consumers, but sustain existing long-term relationships across Out of Home, Display, Programmatic, Paid Social
• Manage and track campaign budgets across external agencies and internal cross functional teams

QUALIFICATIONS:

• 7+ years experience developing and driving insight-fueled marketing strategies and plans at an agency or consumer brand.
• Experience managing creative, complex and multi-channel campaigns (including advertising, communication, content, social, events, and product education) in partnership with product marketing, creative and production teams.
• Well-versed in the various marketing channels with a basic understanding of channel function and formats. Demonstrates an understanding of marketing and sales funnels and how different tactics and channels drive impact across the entirety of a prospect and customer journey.
• Ability to strategically evaluate a plan and its objectives at a high level while still managing the details of execution.

Education: Bachelor’s Degree

Skills:   

This position is not eligible for sponsorship.

 

Pay Range:$125,100---$169,300

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Additional Compensation: This role is bonus eligible.

Your Wellbeing is Our Priority

At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.

• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.

• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.

• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.

• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.

• Education Assistance: Receive support for continued education including tuition reimbursement.

• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.

Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

 

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.