Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

The Team

The Global Marketing Strategy team at Tommy Hilfiger plays a central role in creating, executing, and overseeing the strategic direction of the Tommy Hilfiger and Tommy Jeans brands. This group collaborates across regions and functions to ensure alignment with brand goals and commercial objectives. Reporting directly to the Senior Director Marketing Strategy, the Senior Manager, Global Marketing Strategy & Planning, Brand Programs role contributes to the team’s mission to drive brand relevance and build operational excellence in global marketing strategies.

The Position

The Senior Manager, Global Marketing Strategy & Planning, Brand Programs is a seasoned strategist and program management expert responsible for orchestrating and delivering brand-building programs encompassing product, marketing and marketplace. The operationally-focused role is tasked at unifying all touchpoints and owns the end-to-end management of 360-degree, cross-functional global brand initiatives, from briefing to delivery, breaking down siloes to deliver brand programs successfully. The Senior Manager, Global Marketing Strategy & Planning, Brand Programs plays a critical role in bringing to life the Tommy Hilfiger brand vision.

Key Responsibilities:

Include but not limited to:

• Strategy Development: Develop and own the brief crystallizing the program objectives, deliverables, targets, approach, considerations, requirements and measures of success.

• Project Planning: Develop and maintain the project plan and timeline, coordinating with stakeholders across product, marketing, marketplace as well as business partners such as finance.

• Stakeholder Management: Collaborate with stakeholders of varying seniority levels and functions.

• Milestones Monitoring: Monitor milestones and dependencies, set agendas and deadlines, drive meetings and follow ups, to ensure appropriate actions are taken and progress is made.

• Center of Excellence: Identify best practices, continuously refining project planning methodologies. This includes the implementation of processes and tools to streamline workflows, improve efficiency, and reduce bottlenecks.

• Financial Management: Oversee the budgeting and resource allocation process, aligning resources to strategies and plans.

Measures of Success

Success is measured based on:

• Timely delivery of the project within allocated resources

• Stakeholder engagement and satisfaction

• Quality of program management and output

The Ideal Candidate:

• Experience: A minimum of 10 years of strategic planning experience, with demonstrated track record in end-to-end Program Management.

• Program Management Expertise: Proven experience in managing end-to-end Brand and/or Marketing programs, with the ability to take ownership of complex projects, drive initiatives, and engage cross-functional teams toward common goals. This includes managing priorities and setting appropriate boundaries for a conducive project environment.

• Problem-Solving Skills: Ability to analyze, anticipate and resolve complex project challenges, with an ability to employ pragmatism and flexibility to ensure things are constantly moving forward.

• Financial Acumen: Strong experience in managing budgets and resources, including setting measurable objectives and defining KPIs to drive accountability and impact.

• Communication and Interpersonal Skills: Great communicator, capable of engaging and influencing stakeholders across all levels, including C-suite. Fluency in English required.

• Brand and Marketing Experience: Experience working within Brand or Marketing functions for a consumer or lifestyle brand. Experience in fashion and apparel is a big plus.

• Technical Proficiency: Expert level experience in Excel, Asana, MS Teams and SharePoint.

• Creative Proficiency: Expertise in PowerPoint and Keynote, and familiarity of Adobe Creative Suite, with adequate creative taste level.

• Educational Background: Bachelor’s degree (Master’s preferred) in Marketing, Business Administration, related field or the equivalent in experience.

#LI-NV1

#LI-Hybrid

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.  

• How we support you: choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes 

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs 

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy 

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals 

• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts! 

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.  Learn more about our commitments to Inclusion & Diversity here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.