Be part of an iconic story.
At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)
The Team
Within the Calvin Klein Marketing department, our role is to adapt the Global Marketing strategy to the EMEA context. We enhance consumer engagement in O&O stores, drive awareness and sales across wholesale and pure players, build brand desirability, and accelerate Calvin Klein’s integrated media ambitions, ensuring alignment with PVH’s overarching goals and objectives. This team is a key pillar of our department, collaborating closely with Hubs, eCommerce, Global Marketing, and Buying to drive EMEA marketing strategy, digital sales, brand alignment, and product messaging forward. With an integral position in the team, the role contributes significantly to the department's operational efficiency, strategic growth, and overall success.
The Position
As a Senior Specialist, Retail Marketing, you will be responsible for supporting and executing retail marketing strategies for Calvin Klein's Full Price, Outlet, and Franchisee stores across the EMEA region. Your role will involve ensuring cohesive and impactful marketing campaigns that drive traffic, sales, and customer loyalty in all retail environments. You will collaborate closely with cross-functional teams to deliver compelling in-store and regional marketing activations.
Key Responsibilities:
Retail Marketing Strategy & Execution
Develop, in partnership with Global, regional retail activations for Full Price and Outlet stores, in alignment with seasonal plans and local market needs.
Collaborate within CKE Marketing, and with Visual Merchandising & Windows, and Retail teams to deliver regional marketing initiatives.
Partner with Visual Merchandising & Windows team on a regular basis to stay connected on campaign executions in stores and ensure any marketing activations are in sync.
Provide guidelines from Global to ensure consistency in store openings, promotional events, and seasonal campaigns with clear timelines, activation guidelines, and measurement frameworks.
Outlet Support
Manage annual outlet activation calendar and alignment with full price and overall campaign alignment
Partner closely with landlords in annual priorities, growth opportunities, and key landlord consumer moments to drive capture rate and sales
Support with store openings and activations
Store and Franchisee Support
Provide retail marketing support to Franchisee partners, ensuring alignment with Calvin Klein's retail strategy while adapting to local market requirements.
Adapt and distribute marketing toolkits for Franchisees to drive consistency and operational excellence in store marketing.
Performance Tracking & Analysis
Conduct retail activation analyses to assess ROI and identify areas of opportunity for future activations
Continuously provide insights to improve in-store marketing effectiveness and deliver a superior customer experience.
Continually review competition best practices and innovations
Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization.
Measures of Success
Campaign delivery timelines and engagement
Partner satisfaction score
ROI per retail activation
The Ideal Candidate
4–6 years of experience in retail marketing, ideally within fashion, lifestyle, or consumer goods industries.
Proven track record in executing retail campaigns across multiple store formats (Full Price, Outlet, Franchisee).
Strong knowledge of in-store marketing strategies, campaign execution, traffic-driving initiatives
Excellent project management skills with an ability to manage multiple projects in a fast-paced environment.
Experience working with Franchisees or understanding of franchise operations and the nuances of working with third-party partners.
Strong analytical skills, with the ability to assess and interpret sales data, customer insights, and performance metrics.
Excellent communication and relationship-building skills, with the ability to influence internal and external stakeholders.
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word); knowledge of retail management systems or tools is a plus.
Fluent in English; additional EMEA languages are a plus.
At PVH, how we act is as important as what we do. Here are some key
behaviours we expect from our people:
ENTERPRISE FIRST – we act in the best interests of PVH and its consumers beyond our own team, brand, region or market.
DRIVE CHANGE – we lead by example and are optimistic about change. We challenge the status quo but fully commit once a decision is made.
CREATE CLARITY – we are diligent in providing context and setting our priorities so we can be productive quickly.
INSPIRE TRUST – we create safe spaces for debate and deliver on what we promise so people can learn to depend on us.
TAKE ACCOUNTABILITY – we focus on work with the biggest business impact and give candid feedback to each other.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
