Director of Product Strategy
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Amsterdam, Noord-Holland, Netherlands
Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
The Team
The Product Strategy and Operations team is a key function within the organization, setting product strategies, translating those into actionable initiatives, and supporting Tommy Hilfiger product leadership to drive growth through long-term strategies. The Product Strategy team sets strategic frameworks, translates those into actionable inniatives and supports the Tommy Hilfiger product leadership team to drive growth through long-term and seasonal strategies.
The Position
The Director Product Strategy is an integral member of the team who will consult with business partners to improve management of strategic initiatives and drive the process to shape our long-term product strategies. The role reports to the VP, Product Strategy & Operations.
The Director will craft and lead the development of strategic initiatives in support of our business units, addressing market, product, and consumer needs. The role will guide the execution of both growth-driving and efficiency-building initiatives by working closely with the business to lead strategic planning, cross-functional alignment, and embed strategies into the business. The individual will act as a trusted partner to business leaders to translate strategic priorities into actionable roadmaps and create transparency into results.
This position also supports crafting presentations and communications materials for key executive moments to share and drive alignment against the product strategy across the organization. The role will also help shape inputs and outcomes across key planning and execution milestones in partnership with other functions and regions to drive strategic impact.
Key responsibilities
Include, but not limited to:
Lead and develop the Product Strategy team
Provide clear direction, prioritization, and coaching, ensuring alignment to strategic priorities and high‑quality execution
Translate strategic priorities into realistic delivery plans, actively managing scope, sequencing, and dependencies to enable focus, pace, and sustainable outcomes
Proactively manage team capacity and workload, identifying risks and trade‑offs early and escalating where needed to protect delivery, quality, and wellbeing
Foster strong cross‑functional collaboration and alignment, ensuring clear ownership, decision‑making, and follow‑through across complex initiatives
Articulate and translate brand strategies into product growth initiatives with a 360 holistic view across all functions
Keep oversight of strategic initiatives across all businesses within the product organization
Be responsible to define scope, kick-off, manage and executing every phase of long-term strategic initiatives prioritized across the product business units:
Drive vision for plan towards clear business objectives, scope, requirements & success criteria
Create clear planning documents and roadmaps together with involved teams, including setup and maintenance of dependency management
Establish a solid governance routine and hold stakeholders and business partners accountable for the next steps and objectives, and proactively identifies risks and issues
Enable teams and leaders to make quality decisions and support prioritization exercises
With limited supervision, identify opportunities to improve the impact & experience for our stakeholders, partners, and our business, translating this into business cases.
Craft executive and seasonal updates and support critical communications
Support development and framing for key seasonal moments to drive transformation and strategic impact
The Ideal Candidate
The ideal candidate will possess strong strategic and organizational transformation skills and be able to operate effectively in a dynamic, fast‑changing environment. The candidate must be comfortable influencing without direct authority and bringing clarity, focus, and alignment in situations of complexity and ambiguity.
8+ years of experience in strategic planning, business strategy, or related roles
Experience working within a Fortune 500 / multinational company or a multinational consulting firm is an advantage
Bachelor’s or Master’s degree in Business, Strategy, Economics, Marketing, or a related field, or an equivalent in experience
Strong strategic planning and strategy development skills, with the ability to translate long‑term brand and business strategies into actionable initiatives
Demonstrated ability to lead and prioritize work in complex, fast‑paced environments, setting clear expectations, managing trade‑offs, and enabling focus on the highest‑impact priorities
Proven people leadership capability, including coaching and developing team members, fostering high engagement, and promoting sustainable ways of working that support performance, resilience, and wellbeing
Strong ability to manage within uncertainty and complexity, maintaining momentum, quality, and sound judgment under pressure
Confident and effective communicator across all organizational levels, able to influence and align stakeholders and translate complex topics into clear, actionable messages in fluent written and spoken English
Nimble, commercially minded problem solver with a continuous improvement mindset and a focus on practical, creative solutions
Positive, collaborative team player with a strong partnership mindset and excellent cross‑functional stakeholder management skills
Strong understanding of, and passion for, the global fashion industry, including consumer behavior, competitors, and industry developments
Advanced Microsoft Office skills, particularly Excel and PowerPoint
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
