Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
The Director of Visual Merchandising & Presentation Training plays a pivotal strategic and executional role in shaping the visual identity of the brand across all physical retail environments.
This individual leads the development of compelling, brand-right, and commercially driven visual strategies that bring the product assortment to life, enhance the customer experience, and support broader business objectives.
This role oversees all aspects of in-store presentation—from pre-assortment product strategy planning through to in-store execution and field training across EMEA. It drives a 360° vision of the retail environment, considering store layout, capacity, and the seasonal product opportunities available. This individual has the vision to unlock the full potential of the product in a store setting while understanding the nuances of local markets.
By partnering with Buying, Merchandising, Planning, and Wholesale Sales teams, the Director translates strategy into actionable, clear visual guidelines and directives. These resources empower store staff and hub-based VM teams with the tools to deliver a consistent and impactful customer experience. The role also leads the development of comprehensive planograms across all channels to track sales results, analyze product placement, and build money-mapping strategies that inform and optimize future seasonal plans.
Working closely with the Creative Concept & Showrooms Director, this role supports showroom visual merchandising and co-leads model store installations to bridge creative concept execution with seasonal in-store rollouts. The Director is responsive to trade results and collaborates with the trade team by feeding back VM insights from the field.
Talent development is a core part of the role. The Director is responsible for growing the capabilities of hub coordinators through robust training and communication programs. Reviewing store visit reports, delivering constructive feedback, leading brand visits, and participating in model store set-ups are all essential to remaining connected to the regions and the teams.
As a key influencer across functions—including Merchandising, Planning, Buying, Marketing, and Retail Operations—this individual brings a collaborative, solution-focused mindset to align brand and business needs. They carry the product journey from conception through to installation, fully integrating seasonal and long-range brand strategies into the store network.
Key Responsibilities:
Strategic Visual Assortment & Planning
Shape and guide the visual assortment strategy in advance of seasonal buy cycles.
Influence product selection based on store capacity, zoning, customer profiles, and competitive landscape.
Ensure alignment with marketing moments, product lifecycle, and promotional cadence.
In-Store Execution & Compliance
Develop seasonal and promotional visual directives that are both brand-right and operationally feasible.
Lead the execution of in-store animations and product storytelling.
Monitor store-level compliance and execution quality through audits, visits, and reporting.
Cross-Functional Leadership
Serve as the visual merchandising lead in cross-functional meetings with Product, Marketing, and Retail Operations.
Ensure alignment across all consumer touchpoints—product, messaging, and physical store presentation.
Translate high-level brand direction into localized, actionable, and relevant visual solutions.
Training & Talent Development
Design and deliver seasonal training materials, newsletters, and visual guidelines.
Build and implement field training programs via store visits, hands-on guidance, and digital content.
Mentor and develop future visual leaders; own succession planning for VM roles.
Market Intelligence & Innovation
Benchmark competitors and stay ahead of retail and visual merchandising trends.
Pilot and scale innovative concepts including digital displays, modular formats, and thematic merchandising.
Adapt global strategies to fit local market realities while upholding brand consistency.
The Ideal Candidate
10+ years of experience in visual merchandising, including leadership at a regional or global level.
Strong commercial mindset and deep understanding of retail business drivers, assortment strategy, and floor planning.
Proven ability to influence and collaborate across cross-functional teams and senior leadership.
Expertise in VM principles, store design, consumer behavior, and experience design.
Inspirational leadership with a passion for coaching and developing talent.
Excellent communication skills—visual, written, and verbal.
Ability and willingness to travel regularly, both domestically and internationally.
Multilingual capabilities are a strong asset.
Success Metrics:
Increased sell-through of strategically merchandised assortments
Higher compliance and visual execution standards across stores
Positive feedback and increased engagement from store teams
Timely and aligned delivery of seasonal visual merchandising plans
A strong pipeline of talent ready for future visual merchandising leadership roles
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
