Design Your Future at PVH

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

• Project management, including the development and execution of brand communications strategies, timelines and budgets to support seasonal campaigns, capsules and initiatives for World of Hilfiger
• Proactively drive positive results in media through pitching and securing coverage
• Support on all PR projects and events; fashion shows, in-store events, launches, etc.
• Liaison with global communications team on all initiatives, reporting back locally and maintaining strong company-wide relationships to ensure alignment
• Spearhead comprehensive reporting for initiatives, launches, editorial and events
• Build, maintain and leverage network of relationships with relevant publications, media organizations, industry associations and other influential outlets to identify unique opportunities for brand integration
• Develop and maintain communications calendar, including key PR activations, ensuring alignment with business goals and cross-department teams
• Manage Senior Communications Executive, overseeing workload and day-to-day tasks
• Maintain a robust understanding of competitor and industry activity
• Support on TH Brand Crisis Communications – Market / Brand / Corporate
• Assessment of Markets Earned Media measurement & performance planning and monitoring
• Manage Internal Communications and Engagement program and drive brand specific training material
• Identify, acquire and manage Brand Ambassador / KOL / KOC regional resonance through a data-driven approach

Functional Competencies:

• Innovative thinker with a desire to push boundaries
• Self-motivated and highly collaborative
• Fast learning abilities
• Consumer first mind-set with a strong understanding of how data can power decisions  
• Fluency in English, Cantonese and Mandarin
• Strong written and communication skills
• Strong copy writing and copy editing skills
• Proficient in Word, Excel, and PowerPoint
• Effective time management

QUALIFICATIONS & EXPERIENCE:

• Bachelor’s degree, preferably in Marketing or Communications
• 5-8 years of working experience in fashion or in relevant functions      
• Knowledge of the various marketing operations and consumer experiences
• Strong analytical, strategic and organizational skills
• Experience working with global and international offices/partners