Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward for good. Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER brands.
We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and 9.9 billion in annual revenues. That's the Power of Us. That's the Power of PVH.
About Tommy Hilfiger
TOMMY HILFIGER is one of the worlds most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist.
Tommy Hilfiger offers premium, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men's, women's and kids' sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.
Global retail sales of TOMMY HILFIGER products were approximately 9.3 billion in 2021, and the brand is powered by more than 16,000 associates worldwide present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brands worldwide relevance, presence, and long-term growth.
The Department & Team
The marketing department is consumer driven, and value led, focused on delivering impact and incremental profits for the corporation. The team adds value by smart, scalable, consumer centric initiatives, while leveraging data and insights to validate our approach.
The team’s scope is global, with expertise in all markets, regions and across all channels. All aspects of the brand experience from positioning to look and feel to voice are driven by the department. Always keeping the consumer at the center of decision making allows us to make faster and more effective decisions.
The TH Marketing & Communications department has 3 key objectives:
- Increase profitable sales and improve brand health
- Ensure the brand purpose and positioning is thread through all aspects of the brand
- Make the brand a first mover in pop culture
The Position
As the Manager CRM, you will be the strategic lead responsible for maximizing Member Lifetime Value (MLV). You will design and oversee the execution of high-impact member growth strategies, ensuring our fashion brand remains top-of-mind. Working within an agile cross-functional pod structure, you will bridge the gap between data-driven insights and creative execution to deliver seamless omnichannel activations through all CRM channels.
Key Responsibilities
• Member Growth Strategy: Develop and lead the execution of comprehensive strategies to acquire, engage, and retain members, with a primary focus on increasing frequency, spend, and lifetime value.
• Lifecycle & Trigger Management: Architect and optimize automated lifecycle journeys—from onboarding and "member-only" activations to win-back programs—ensuring every touchpoint is personalized and timely.
• Cross-Functional Collaboration: Partner with agile pods (Product, Data, Creative, and Tech) to implement marketing playbooks and toolkits that support EU-wide or global activations.
• Data-Driven Insights: Analyze member behavior and campaign performance to identify growth opportunities, presenting actionable narratives to leadership to guide investment.
• Loyalty & Personalization: Evolve the segmentation strategy to deliver member experiences and personalized rewards that resonate with a fashion-forward audience.
Qualifications & Skills
• Experience: 5+ years in CRM or Lifecycle Marketing, ideally within fashion retail or high-growth e-commerce.
• Education: Bachelor’s degree in a relevant field, e.g. Business, Marketing, Statistics, Data Science or a related discipline.
• Strategy: Proven track record of building membership value through automated campaigns and loyalty initiatives.
• Analytics & Data Expertise: Strong analytical skills with the ability to interpret complex data and make robust, data driven decisions to improve business outcomes
• Technical Savvy: Hands-on experience with CRM/CDP platforms (e.g., Salesforce, Braze, Emarsys) and analytics tools.
• Leadership: Experience working in agile or pod environments, with the ability to influence cross-functional stakeholders without direct authority.
• Mindset: A "test-and-learn" attitude with a deep interest in consumer trends and innovation.
• Fluency in English (written and spoken)
What You Can Expect from Us
- A company culture that fosters development, offering training and learning opportunities through our very own PVH University
- An international environment which respects diversity, equality, and individuality
- A monthly home- office budget
- A smart work program that empowers our associates to work from home in the Netherlands, within a flexible schedule
- A beautiful state-of-the-art Campus awaiting you upon our return to the office
Please include an up-to-date portfolio and motivational letter with your application. We would love to see your aesthetic as well how you commercially design to understand why this is THE role for you!
PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
