About Us:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

The Team
This position will form part of the Digital Consumer Operations team, which is responsible for all digital consumer operations, with a mission to help deliver best-in-class digital experiences across all markets and DTC channels. This team plays a critical role in providing the insights, tools and capabilities needed to drive commercial growth, consumer engagement and retention through excellence in customer experience, digital product development, and eCommerce and consumer analytics. This team collaborates across multiple functions, including the Brand teams, global and regional IT and the Global Analytics team to enhance the digital consumer experience, providing each brand with data-driven actionable insights to inform their strategy, commercial priorities and roadmaps.

The Position
As Specialist SEO, you will report to the SEO Manager and play a key role in driving organic traffic and revenue growth through improved search engine visibility. This hands-on role focuses on technical SEO, keyword strategy, on-site optimization, and performance analytics. You will be responsible for identifying and executing SEO opportunities in alignment with business goals and content strategies. The ideal candidate is both analytical and collaborative, with a strong understanding of search engine behavior, web performance, and how SEO integrates with the broader eCommerce and digital marketing ecosystem.


Key Responsibilities

SEO Strategy & Execution

• Contribute to the implementation of SEO strategy for Tommy.com in the EMEA region.

• Conduct keyword research and optimize on-site content to improve organic rankings and traffic.

• Stay up-to-date on algorithm changes and adjust strategies accordingly.

Technical SEO & Site Performance

• Conduct regular technical audits using tools like SEMrush and Google Search Console.

• Identify and fix technical SEO issues (e.g. crawl errors, duplicate content, broken links).

• Support in the creation and validation of SEO tickets in collaboration with platform and development teams.

Cross-Functional Collaboration

• Work closely with Content, UX, Site Merchandising, and Product Owners to optimize site structure and content performance.

• Align with the Paid Search (SEA) team to ensure cohesive search strategies and performance across channels.

Performance Monitoring & Reporting

• Track and report on organic KPIs such as keyword rankings, CTR, bounce rates, and conversions.

• Analyze site performance to identify optimization opportunities and develop actionable insights.

Measures of Success

• Growth in Organic Search traffic and contribution to Net Sales

• Improved rankings for high-priority and brand-relevant keywords

• Timely resolution of SEO issues and bugs

• Proactive contribution to cross-functional initiatives

• Delivery of insightful, actionable performance reports

Ideal Candidate

• 2–4 years of experience in SEO or Organic Search, preferably in an E-commerce environment

• Strong understanding of search engine algorithms, ranking factors, and SEO best practices

• Hands-on experience with tools such as SEMrush, Google Search Console, and Google Analytics

• Familiarity with HTML, JavaScript, and CMS platforms (basic technical troubleshooting skills preferred)

• Excellent analytical and problem-solving skills

• Comfortable working with large data sets and performance reports

• Strong written and verbal communication skills

• Self-motivated, detail-oriented, and able to manage multiple projects independently

• Team player who thrives in a collaborative, fast-paced environment

Behaviors

At PVH, how we act is as important as what we do. Here are some key behaviors we expect from our people:
ENTERPRISE FIRST – we act in the best interests of PVH and its consumers beyond our own team, brand, region or market.
DRIVE CHANGE – we lead by example and are optimistic about change . We challenge the status quo but fully commit once a decision is made.
CREATE CLARITY – we are diligent in providing context and setting our priorities so we can be productive quickly.
INSPIRE TRUST – we create safe spaces for debate and deliver on what we promise so people can learn to depend on us.
TAKE ACCOUNTABILITY – we focus on work with the biggest business impact and give candid feedback to each other.

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.  

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs 

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy 

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals 

• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts! 

Check out our Amsterdam Campus here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.